IAB Event Leading Edge - Mobile Advertising Presentations Available

Questions that were explored during the event included:

  • What is the current state of the mobile advertising industry in Australia, APAC and globally?
  • What are consumers doing on mobile devices and what trends can we see?
  • What are the challenges and opportunities for mobile advertising for publishers, agencies and advertisers?
  • What is the future forecast for mobile advertising in the next 5 years?

As well as a case study from the IAB UK about Mobile Advertising, this presentation was both informative and insightful for all.

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