Questions that were explored during the event included:
- What is the current state of the mobile advertising industry in Australia, APAC and globally?
- What are consumers doing on mobile devices and what trends can we see?
- What are the challenges and opportunities for mobile advertising for publishers, agencies and advertisers?
- What is the future forecast for mobile advertising in the next 5 years?
As well as a case study from the IAB UK about Mobile Advertising, this presentation was both informative and insightful for all.
