IAB Event: What Works - Video Advertising Presentation
This event was a great success at both Sydney and Melbourne Locations.
The event explored the rise in Online Video Advertising and the increased usage by consumers. Both a buyer's and publisher's perspective were explored as well as insight in research conducted for this topic. Speakers shared their insights on how to ensure online video advertising strategies become a success.
Paul Fisher, CEO of IAB Australia,
Ros Allison, Director of VivaKi Nerve Center,
Alice Donaldson, Media Research Manager of Fairfax Media, Ellie Rogers, Agency Director of Ikon Communications,
Phil Cowlishaw, Digital Director of Ikon Communications, Karen Stocks, Head of Media Solutions YouTube and Display of Google