MediaMind: Mobile Advertising - Tiny Screen, Huge Results
Everyone is talking about mobile advertising, but few really know how to do it right. So what really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.
These insights include:
- Which operating systems deliver the highest click through rate?
- Who clicks more: iPhone techies or BlackBerry executives?
- Is advertising in the evening better than at noon?