Google & Forbes Insights: B2B Trends in Mobile and Online Video

Posted by IAB Australia On June 20, 2011 Research & Resources

Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business.

Results include:

  • The C-suite averages at least four different devices for business purposes
  • Over half of them (56%) click on mobile web ads
  • They’re shifting to a non-text web – 54% of executives share online videos with colleagues at least weekly

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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