MediaMind: Hyundai Case Study
Published on Thursday, 23 September 2010 in the category Research & Resources
MediaMind, reprisemedia and initiative collaborated to look into how Search and Display work together to drive conversions.
- Create mass visual awareness to win a greater share of brand consideration and intention
- Get visibility over top automotive brands both in automotive and general websites
- Maximize the performance of search using the display channel
- Gain deeper understanding about the relationship between search and display
- Generate cost effective leads