MediaMind: Hyundai Case Study

MediaMind, reprisemedia and initiative collaborated to look into how Search and Display work together to drive conversions.

Campaign Objectives:

  • Create mass visual awareness to win a greater share of brand consideration and intention
  • Get visibility over top automotive brands both in automotive and general websites
  • Maximize the performance of search using the display channel
  • Gain deeper understanding about the relationship between search and display
  • Generate cost effective leads


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