IAB UK: The digital election

Topics discussed throughout:

An open and connected world – Emily Bell, Director of Digital Content for Guardian News and Media, examines the extent to which political parties have taken advantage of the new opportunities offered by an increasingly connected electorate.

Learning the lessons of Obama – Matthew McGregor, London Director of Blue State Digital, discusses the growing importance of digital in the political process and explores the implications this has for the wider society.

Social media - getting it good and hard – Ciarán Norris, Global Head of Social Marketing at Mindshare, analyses the main parties' social media campaigns and outlines the key learnings for brands.

The Twitter Election – Ruth Barnett, Online Politics Producer and Former Social Media / Twitter Correspondent at Sky News, outlines some key findings from the first UK Election to take place since tweeting became headline news.

Politics in the palm of your hand – Peter Fyfe, Head of Emerging Platforms at Mediacom, looks at how the parties have used mobile to communicate their message to the masses.

Who says it's all about social media? Ignore your website at your peril, Trenton Moss, Director of Webcredible, analyses the main parties' websites from a usability perspective and reveals the winners and losers in the online Election battle.

Searching for answers – Nielson Hall, Associate Director of Search at Tamar, reveals which party has won the search battle.

Communicating with a younger audience – Jamie O'Connell, marketing director of The Student Room, explains what brands can learn from the main political parties‟ attempts to engage with a youth audience online.



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