IAB Australia: Weight Watchers Case Study - Online Video Advertising
The IAB, Dynamic Logic, Tongue and Weight Watchers worked together to provide a detailed case study to help marketers gain some insights on the impact of video advertising and demonstrate how online enhances brand metrics.
The case study presents compelling and actionable findings. Find out how marketers can use online more effectively to optimise their media mix and how online video can:
• work independently
• work alongside a standard display campaign
• impact brand awareness and favorability
Insights into the impact of frequency on online video advertising are also being discussed.