IAB Australia Online Brand Impact Study: Kellogs Sultana Bran

Study Objectives:

Measure the impact and effectiveness of a typical online advertising campaign, specifically measuring the impact on:
- Brand awareness
- Brand sentiment
- Brand consideration
- Purchase Intention
- Recommendation


- Mix of contextual placement and general ROS
- Five week campaign period

Creative included IAB Australia standard:

- Medium rectangles
- Leader board
- Streaming video (streaming video mrec)
- Skyscrapers
- Half page formats (all IAB standard).