Guidelines for using Nielsen Digital Content Ratings Data

For participating publishers Digital Content Ratings (DCR) delivers:

  • Daily audience data, for
  • Text and video content, across
  • Desktop, smartphone and tablet coverage, including
  • On and off-platform content combined

With publisher participation, DCR offers the unique capability to attribute audiences to the content publisher whether it is distributed on-platform via their own websites and apps or off-platform via Google AMP, Facebook Video, or Facebook Instant Articles. Measurement of publishers’ video content on YouTube (YouTube Secondary Crediting) will be available in late 2018 and reported in monthly DCR data.

Download the Guidelines below.