Role of page view as a comparative ratings metric - Open for Public Comment

Page Views have been a key metric in digital ratings systems since the mid-1990s and have historically been an important volume indicator when comparing sites and publishers. Within the IAB Australia Measurement Council, consisting representatives of 17 different media organisations and the Media Federation of Australia, there has been discussion for a number of years around the current role of page view reporting in ratings products used for media planning and comparing the popularity and engagement of media entities.

This paper is to open this discussion to the broader media and advertising community and to invite comment on this proposal until the 15th June 2018.

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