Total Australian Advertising Market CY2018

Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion). The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. Of that total $16.6 billion market spend, Mobile and Video combined made up 33% of the entire market.

Download the Entire Market Infographic and 16:9 Powerpoint slide below.


 

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