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Device Ownership and Trends - May 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

A Global Perspective of Mobile Consumer Experience - June 2017

The IAB Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users.

Australian Online Landscape Review - May 2017

The digital landscape in May 2017 saw Australians spend 68 hours surfing online across over 246 sessions per person, with 20,072,000 people actively surfing online.

Digital Fact Sheet Pack for Digital Transparency

IAB Australia's June Digital Fact Sheet Pack for Digital Transparency.

Digital Fact Sheet Pack for Digital Ad Operations Conference

IAB Australia's June Digital Fact Sheet Pack for Digital Ad Operations Conference.

Ad Blocking:The Consumers Perspective – Wave 2

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

Australian Online Landscape Review - April 2017

The digital landscape in April 2017 saw Australians spend 65 hours surfing online across over 224 sessions per person, with 20,072,000 people actively surfing online.

Online Advertising Expenditure Q1 2017 - Infographic

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 million, up 7.2 per cent year on year.

 

Digital Fact Sheet - May 2017

Digital Fact Sheet summarising key points on the following topics:

  • Ad Revenue CY16
  • Viewability
  • Ad Blocking
  • Brand Safety
  • Invalid Traffic/Ad Fraud
Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

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