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Australian Online Landscape Review - August 2017

The digital landscape in August 2017 saw Australians spend 75 hours of surfing online per person across over 265 sessions per person, with 20,165,000 people actively surfing online.

Begin-to-Render Ad Measurement Model - Open for Public Comment

"Served Impressions" has always been the industry standard for measuring the delivery of digital advertising. However, the methods and rules for counting served impressions has often differed amongst the different ad serving technologies, resulting in numerous discrepancies across the industry.

Australian Online Landscape Review - July 2017

The digital landscape in July 2017 saw Australians spend 69 hours of surfing online per person across over 268 sessions per person, with 20,107,000 people actively surfing online.

IAB Connected TV Whitepaper

IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Australian Online Landscape Review - June 2017

The digital landscape in June 2017 saw Australians spend 71 hours surfing online across over 276 sessions per person, with 20,107,000 people actively surfing online.

Digital Advertising Glossaries

We believe it’s essential to create common language across the different platforms of digital advertsing. This industry wide language is a key step in the mission to simplify, so we have tasked our industry Councils and Working Groups with crafting a series of glossaries to that end.

Device Ownership and Trends - May 2017

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

A Global Perspective of Mobile Consumer Experience - June 2017

The IAB Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users.

Australian Online Landscape Review - May 2017

The digital landscape in May 2017 saw Australians spend 68 hours surfing online across over 246 sessions per person, with 20,072,000 people actively surfing online.

Digital Fact Sheet Pack for Digital Transparency

IAB Australia's June Digital Fact Sheet Pack for Digital Transparency.

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