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Entertainment, News & Lifestyle: Opportunities in Today's Digital Content Explosion

At the recent Advertising Week APAC, IAB CEO Gai Le Roy presented a series of sessions focused on the Hidden Opportunities in Today's Digital Content Explosion across News, Lifestyle and Entertainment. 

 

IAB Future of Measurement Report - Sept. 2019

The Future of Measurement review has been conducted to understand the priorities of the market (including advertisers, ad agencies, mediaowners, tech providers and research/data vendors) to drive confidence in digital advertising into the future. The scope of our review has defined the digital measurement landscape to include content ratings, ad ratings, ad verification and ad impact.

Marketers are increasingly making media and marketing spend decisions based on a wide range of audience data, but there are few tools that enable data buyers to understand ‘what’s inside’ the various data segments they buy and provide a consistent labelling of those details.

At a dedicated panel session at our recent IAB Australia State of Data event hosted by the IAB Data Council earlier this month, a representative group discussed the issues related to data transparency and announced a local initiative based upon the IAB Tech Lab's Data Transparency Label - to help provide better education, genuine consistency and enable transparency to the data marketplace.

Data, Privacy and the ACCC Report - Peter Leonard of Data Synergies

On August 14, 2019 the IAB hosted a slew of data experts at our State of Data – Opportunities & Responsibilities event at PwC in Sydney. Amongst them was Peter Leonard, Principal at Data Synergies and Professor of Practice at UNSW Business School, who gave a brief talk on the history, results and future implications of the recent ACCC Digital Platforms Inquiry Final Report.

Digital Audio Buyer's Guide - August 2019

This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.

Australian Mobile Landscape Report - July 2019

Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today's landscape.

 

Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

Ad Ops Melbourne 2019: Content from the day

Download the content from our half-day IAB Ad Ops Conference was held in Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective ...

Melbourne Ad Ops 2019 Conference - Fact Pack

Get all the latest market information and digital resources ahead of our Melbourne Digital Ad Ops Conference on June 20.

Australian Online Landscape Review - March 2019

The digital landscape saw 20,938,000 people actively surfing online in March 2019, with Australians 18+ spending an average of 108 hours and 22 minutes online per person.

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