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November 2016: As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).
Flash is being replaced by HTML5.
All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016.
The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.
DOWNLOAD THE VAST 4.0 DOCUMENT
Also included are:
VAST 4.0 FAQ
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES
As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.
The data in this report, exclusive to IAB members, is primarily generated from our regular market enumeration study.
The digital landscape in October 2016 saw Australians spend 67 hours surfing online across over 226 sessions per person.
After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.
The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.
Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person.
Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).