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Data, Privacy and the ACCC Report - Peter Leonard of Data Synergies

On August 14, 2019 the IAB hosted a slew of data experts at our State of Data – Opportunities & Responsibilities event at PwC in Sydney. Amongst them was Peter Leonard, Principal at Data Synergies and Professor of Practice at UNSW Business School, who gave a brief talk on the history, results and future implications of the recent ACCC Digital Platforms Inquiry Final Report.

Digital Audio Buyer's Guide - August 2019

This guide is designed to provide marketers with the information and resources necessary to take advantage of Digital Audio advertising opportunities. The IAB and the members of its Digital Audio Council have pursued a goal of educating marketers and agencies, creatives, planners and buyers about audio advertising opportunities and discussing best practices and guidelines for building highly successful audio campaigns.

Australian Mobile Landscape Report - July 2019

Mobile advertising was 25% of the entire Australian ad market last year. Understanding the impact of mobile advertising has never been more important than it is in today’s mobile-first world. The 2019 Mobile Landscape Report breaks down the role and reach of smartphones and mobile devices in today's landscape.

 

Australian Online Landscape Review - April 2019

The digital landscape saw 20,963,000 people actively surfing online in April 2019, with Australians 18+ spending an average of 116 hours and 30 minutes online per person.

Ad Ops Melbourne 2019: Content from the day

Download the content from our half-day IAB Ad Ops Conference was held in Melbourne on June 20, covering local and global trends affecting the online advertising industry from an AdOp and TechOps perspective ...

Melbourne Ad Ops 2019 Conference - Fact Pack

Get all the latest market information and digital resources ahead of our Melbourne Digital Ad Ops Conference on June 20.

Australian Online Landscape Review - March 2019

The digital landscape saw 20,938,000 people actively surfing online in March 2019, with Australians 18+ spending an average of 108 hours and 22 minutes online per person.

A Guide to Designing Digital Ad Impact Studies - May 2019

The IAB's Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. 

Australian Digital Video Landscape - 2019

The video landscape has never been more complicated and exciting we have seen an increased number of content creation sources, delivery and consumption channels, and platforms, and as a result, more video viewing time in total. Digital video advertising expenditure continues to grow strongly each year and is the fastest-growing digital advertising segment.

Australian Online Landscape Review - February 2019

The digital landscape saw 20,938,000 people actively surfing online in February 2019, with Australians 18+ spending an average of 91 hours and 50 minutes online per person.

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