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Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).

2016 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY AND MOBILE – UPDATED FOR HTML5

The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. 

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016. 

Australia Online Landscape Review - August 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

 

New Standard Ad Unit Portfolio

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

Australia Online Landscape Review - July 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58  hours surfing online across over 263 sessions per person.

 

Australian Online Landscape Review - June 2016

Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.  

Understanding The True Impact Of Video Advertising

Video advertising across all screens (television & digital) now represents a third of all advertising dollars spent in Australia. Videology partnered with behavioural research experts, Gateway Research, to gain an understanding of how people are really paying attention and feeling about video advertising. This study has been designed to provide the market with insights that go beyond the standard metrics currently available. 

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