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After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.

Ad Blocking in Australia: The Consumer Perspective (Graphic and Report)

The latest IAB AdBlocking in Australia study shows almost 30% of Australian consumers are now using ad blocking technology on one of their devices and that a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites. 

 

 

Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person. 

Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).

2016 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY AND MOBILE – UPDATED FOR HTML5

The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. 

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016. 

Australia Online Landscape Review - August 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

 

NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

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