Research & Resources
You have 0 articles to compare. Do you want to see compare view now?
View below to see all Research pieces and other Resources.
Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly. Filter by Disciplines, Insights, Markets or Year.
Eyeota Elections White Paper
For a political candidate, every vote counts. Political parties want to be where their potential voters are at, especially in the online space.
According to Standard Media Index numbers, election advertiser digital spend doubled in 2013 in the lead-up to the Federal Election in Australia, and this is likely to happen again in the 2016 elections.
Welcome to the April 2016 edition of your Nielsen Digital Landscape. The digital landscape in April 2016 saw Australians spend 55 hours surfing online across over 240 sessions per person.
The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.
IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered.
Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies.
The AdRoll State of the Industry ANZ 2016 provides a closer look at retargeting, programmatic advertising, and performance marketing.
The IAB Australia believes in an ad-funded internet: A global community of knowledge, commerce, interaction and entertainment that is accessible to all people no matter where or who they are.
Welcome to the March 2016 edition of your Nielsen Digital Landscape. The digital landscape in March 2016 saw Australians spend 53 hours surfing online across over 257 sessions per person.
Welcome to the February 2016 edition of your Nielsen Digital Landscape. The digital landscape in February 2016 saw Australians spend 49 hours surfing online across over 234 session per person.
With the launch of Digital Ratings (Monthly) by IAB Australia and Nielsen last week, Australia's online unique audience reached 19.6 million. Digital Ratings (Monthly), the industry's new digital audience measurement currency, gives you a first look at Australia's total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
TubeMogul has released the first-ever white paper analysing the growth potential and benefits of programmatic television advertising in Australia. While prior reports offer programmatic TV deep-dives of the U.S. and U.K. regions, this white paper focuses on the nuances of the Australian market with in-depth coverage of one of the last frontiers untouched by buying automation – TV.