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Australian Online Landscape Review - September 2018

The digital landscape saw 20,598,000 people actively surfing online in September 2018, with Australians 18+ spending an average of 91 hours online per person.

Video Ad Serving Template (VAST) 4.1

Updates for Improved Ad Verification, Ad Creative Measurement, Server-Side Ad Insertion and Integration of Audio Advertising.

Ad Ops Sydney 2018: Digital Fact Pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest VAST specifications, device trends, video consumption and ad spend figures - ahead of the IAB Digital Ad Ops Conference in Sydney.

Australian Online Landscape Review - August 2018

The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.

Digital Audio Fit-For-Purpose Creative: Choosi and IAB Audio Council

There’s no one-size-fits all approach to audio. Each audio platform is consumed in a different way and has its own nuances which need to be considered. Just like you wouldn’t put a long copy print ad on a billboard, you shouldn’t simply put your radio ad in a podcast, for example.

Listen to examples here.

MeasureUp 2018: Digital Fact pack

Download our Digital Fact Pack for all the latest facts and figures - including the latest device trends, video consumption and ad spend figures - ahead of the IAB MeasureUp Conference in Sydney.

Device Ownership & Trends - July 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Mobile Advertising and Location Data

We interviewed members of the IAB Australia Mobile Advertising Council in this three-part short video series to demystify some of the more confusing aspects of location-based advertising and to help educate marketers, agencies and advertisers as to the best uses of the data and some of the pitfalls to avoid.

Australian Online Landscape Review - July 2018

The Australian digital landscape saw 20,582,000 people actively surfing online in July 2018, with Australians 18+ spending an average of 86 hours online per person.

IAB VAST 4 Guidelines

The VAST (Video Ad Serving Template) 4.0 specification was released in January 2016, but hasn’t seen widespread adoption. Some recent updates point to an opportunity for successful pickup of the standard.

In this paper we lay out the reasons for this current state, and call on the industry to adopt the proposed changes.

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