You have 0 articles to compare. Do you want to see compare view now?


Compare

View below to see all Research pieces and other Resources.  

Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly.  Filter by Disciplines, Insights, Markets or Year.

Advanced Filter Options

Welcome to the September 2016 edition of your Nielsen Digital Landscape. The digital landscape in September 2016 saw Australians spend 61 hours surfing online across over 218 sessions per person. 

Infographic representing the total Australian Advertising Market in 1H 2016 (with information from the IAB Online Advertising Expenditure Reports and the CEASA 2016 Advertising Expenditure in Main Media Report).

2016 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY AND MOBILE – UPDATED FOR HTML5

The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. 

IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

The IAB State of the Industry Marketing and Advertising Technology Survey, released Oct 2016. 

Australia Online Landscape Review - August 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in August 2016 saw Australians spend 68 hours surfing online across over 251 sessions per person. 

 

 

NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

Mobile Commerce: Australia and the World

With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.

This research in support of the IAB Global Research Initiative aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.

Australia Online Landscape Review - July 2016

Welcome to the July 2016 edition of your Nielsen Digital Landscape. The digital landscape in July 2016 saw Australians spend 58  hours surfing online across over 263 sessions per person.

 

Australian Online Landscape Review - June 2016

Welcome to the June 2016 edition of your Nielsen Digital Landscape. The digital landscape in June 2016 saw Australians spend 54 hours surfing online across over 245 sessions per person.  

Page 5 of 58 Results 41 - 50 of 580