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Dynamic Logic: Better Brand Engagement with Display Formats

This study will help advertisers and agencies make more-informed creative decisions about digital advertising and which ad formats can be used to reach specific branding goals.

Nielsen: Australian Online Consumer Report 2011-2012

Key findings from this report include: Time spent accessing mobile internet continues its upward trend: 4.2 hours per week, up 20% from 3.5 hours in 2010 and tablet computers more than doubled in penetration among Australian homes.

MediaPost: inMobi - Mobile Users Spending More Time With Devices Than With TV, by Steve Smith

A new global study of mobile media consumption finds that mobile subscribers are spending more of their media time each day with handsets than with television. Read the highlights of this survey and download the infographic summarising it all.

MediaPost: SMBs Up Ad Budgets For Digital Media, by Gavin O'Malley

Showing power in numbers, small and medium-sized businesses (SMBs) continue to increase their share of digital advertising. find out more about how they are planning to spend their marketing budgets.

Nielsen: State of the Market Report – January 2012

This report reviews the State of the Australian Online universe in Jan 2012. Australians' online activity increased across all key metrics as the country emerged from the festive season.

MediaMind: 5 Ad Formats that Make a Difference for your Brand

This research study examined 300,000 ad creatives to identify the highest-performing online ad formats based on dwell rates. So, does format matter? Let's just say some units perform nearly 200% better than polite banners. And that's just for starters!

ExchangeWire: Online Video - To Bid Or Not To Bid?

Vicki Lyon, Managing Director SpotXchange Asia-Pacific, shares her views around Real Time Bidding for video and explains why it is a win-win for advertisers and publishers.

Experian: The future of multichannel marketing – marketer and consumer perspectives

This whitepaper gives insights into the discrepancies and consistencies between marketing strategy and consumer behaviour.

9th Future of Digital Advertising Event - Presentations now available

Access the presentations from the 9th Future of Digital Advertising Event held on 5 February, 2013 and find out the key facets of trends in digital advertising, how much money will the online advertising industry be worth in 2013 and how does Australia compare with the US, the UK and other EU economies, plus more.

Visible Measures: The 2011 Social Video Advertising Report

The annual review of Social Video Advertising Performance from Visible Measures. The significant increase in views this quarter compared to previous years illustrates just how fast the social video industry is growing.

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