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ZenToZ

Tequila developed an exhilaration scale Zen to Z in order to prove that the new Nissan 370Z is more exhilarating than you think. “An original idea in the overdone category of sort-of-fast-cars-for-bankers. Well executed with some cracking content” – Nic Hodges

 Agency:  WHYBIN\TBWA\TEQUILA
Google: Influence of Digital Media on Car Purchases

Google worked with the car company Fiat to identify the key marketing drivers to purchase, and to quantify the effect and efficiency of each. This study focused on both direct and indirect effects as well as on the role of online and offline advertising.

J.D. Power and Associates: 2012 New Autoshopper Study

Influenced by the phenomenal growth of mobile devices to access the Internet, tablets and smartphones are being used by one in five new-vehicle buyers who use the Internet in the automotive shopping process, according to the J.D. Power and Associates 2012 New Autoshopper Study.

MediaMind: 7 best practices for building a smart ad

This report highlights 7 best practices for smarter ads, yielding an average improvement of 20% to 70% in performance. Average performance benchmarks for over 50 countries by ad format and industry vertical are included.

iMedia Connections: The 10 hottest media trends for 2012

What are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking, from HTML5 to Facebook apps.

Google: 2011 Automotive Shopping Behaviour Study

This report gives insights on the diverse set of online tools vehicle shoppers use during their decision making process: what impact does search have on consumer's decision, what is the role of online research, how mobile is used throughout the process, what is impact of online video.

Google: Influencing Offline - The New Digital Frontier

With 40% of people preferring to research online before purchasing offline, understanding the relationship between online and offline is crucial. This whitepaper looks at the impact of online research on offline sales, providing valuable insights to understand modern day consumers.

IAB NZ: msn case study

Clinique got to work with MSN Road Testers – a programme that puts product samples into the hands of interested trialists and then elicits and publishes reviews on MSN Beauty Clique.

Nielsen: Online Landscape Review Report – November 2011

With this edition, Nielsen have expanded the contents to include a segment on the fast growing Mobile sector, with insights on the recent Nielsen/Telstra Mobile usage study.

IAB US Automotive Industry Sellers Guide
This report gives an overview of the transformation of advertising in the automotive industry, specifically looking at automotive advertising trends, opportunities to attract marketers and shows how previous interactive campaigns have met automotive marketing objectives.
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