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Australian Online Landscape Review: Interactive and PDF - Jan. 2016

Welcome to the January 2016 edition of Nielsen’s Online Landscape Review.

The online landscape in January saw Australians spend 32 hours online over 62 sessions with 36 billion minutes spent online.

Australian Online Landscape Review: Interactive and PDF - Dec. 2015

Welcome to the December 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in December saw Australians spend 30 hours online over 60 sessions with 33 billion minutes spent online.

Native Advertising Principles: IAB and AANA - Nov. 2015

The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

3rd Mobile Ratings Report - September Data, 2015

IAB Australia and Nielsen have released the third Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.

Australian Online Landscape Review: Interactive and PDF - Oct. 2015

The October 2015 edition of Nielsen’s Online Landscape Review is here. The online landscape in October saw Australians spend an average of 32 hours online over 61 sessions; with 35 billion minutes spent online.

2nd Mobile Ratings Report - August Data, 2015

IAB Australia and Nielsen have released the second Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.

Australian Online Landscape Review: Interactive and PDF - Sept. 2015

We are excited to share with you the second edition of your digital and interactive Nielsen Online Landscape Report.

1st Mobile Ratings Report - July 2015

IAB and Nielsen release first Mobile Ratings Report as the Industry moves closer to cross-device and daily audience measurement.

The Australian Online Landscape Review: Interactive and PDF - Aug. 2015

Welcome to the August 2015 edition of Nielsen's Online Landscape Review.

In the month of August the online landscape saw Australians spend 35 hours online over 64 sessions; with 39 billion minutes spent online.

Engagement: Not just a buzzword

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. 

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