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A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword.
Exclusive results of Australian Consumer Study addressing attitudes and usage across multiple screens.
An industry first for Australia: the IAB conducted a survey among the industry- including publishers, marketers, agencies and advertising technology companies.
The purpose of the study was to understand how much the marketing and advertising market knew about the new areas of technology being utilised in their industry.
Welcome to the July 2015 edition of Nielsen's Online Landscape Review.
The online landscape in July saw Australians spend 37 hours online over 63 sessions; with 40 billion minutes spent online.
Interest Based Advertising (IBA), also known as Online Behavioural Advertising, delivers advertisements to the users of an Internet-enabled device based on Web browsing activity or interests demonstrated on that device, or ‘behaviour’ of that device.
Welcome to the June 2015 edition of Nielsen's Online Landscape Review.
The Australian online landscape in March saw internet users spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.
The IAB Mobile Marketing Center of Excellence, in conjunction with 23 other IABs and other partners around the world, seek primary research that will compare and contrast the role of mobile in the lives of consumers around to world for mobile video usage.
Welcome to the May 2015 edition of Nielsen’s Online Landscape Review.
The online landscape in May saw Australians spend 39 hours online over 65 sessions; with 42 billion minutes spent online and 31 billion pages viewed.
Welcome to the April 2015 edition of Nielsen's Online Landscape Review.
The online landscape in March saw Australians spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.
IAB U.S.: There seems to be a shift toward all media being digital, especially when it comes to TV. The IAB in the U.S. in association with VisionCritical has just released a report on digital video consumption titled "The Changing TV Experience: Attitudes and Usage Across Multiple Screens". Among the findings: one-third of people in the U.S. now own connected TVs, and one-third of them claim to stream video to TV daily.