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Understanding The True Impact Of Video Advertising

Video advertising across all screens (television & digital) now represents a third of all advertising dollars spent in Australia. Videology partnered with behavioural research experts, Gateway Research, to gain an understanding of how people are really paying attention and feeling about video advertising. This study has been designed to provide the market with insights that go beyond the standard metrics currently available. 

Australian Online Landscape Review - May 2016

The May 2016 edition of your Nielsen Digital Landscape is here. The digital landscape in May 2016 saw Australians spend 56 hours surfing online across over 253 sessions per person.  

Australian Elections Deep Dive: How Government Elections are Driving Audience Data Usage Globally

Eyeota Elections White Paper

For a political candidate, every vote counts. Political parties want to be where their potential voters are at, especially in the online space. 

According to Standard Media Index numbers, election advertiser digital spend doubled in 2013 in the lead-up to the Federal Election in Australia, and this is likely to happen again in the 2016 elections.

Australian Online Landscape Review: Interactive - April 2016

Welcome to the April 2016 edition of your Nielsen Digital Landscape. The digital landscape in April 2016 saw Australians spend 55 hours surfing online across over 240 sessions per person.  

Digital Video Advertising Glossary

The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.

IAB Australia Ad Blocking Toolkit 2016

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered. 


Publisher Ad Blocking Primer - IAB Tech Lab (US)

Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies. 


AdRoll State of the Industry ANZ 2016

The AdRoll State of the Industry ANZ 2016 provides a closer look at retargeting, programmatic advertising, and performance marketing.



Ad Blocking and the IAB

The IAB Australia believes in an ad-funded internet: A global community of knowledge, commerce, interaction and entertainment that is accessible to all people no matter where or who they are.


Australian Online Landscape Review: Interactive  - March. 2016

Welcome to the March 2016 edition of your Nielsen Digital Landscape. The digital landscape in March 2016 saw Australians spend 53 hours surfing online across over 257 sessions per person.  

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