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Nielsen: Online Landscape Review Report - October 2011

This October issue shows that per month there are 16.3 million active online Australians with the web now reaching more people over 35 years old than under. Read more here.

Google: Online Cross-Shopping Behaviour for Footwear

Footwear shoppers have a ton of choices these days of where to buy, and with all the online deals, it's a cutthroat environment. Learn about how these shoppers cross-shop to better understand how to beat your competitors at the race.

Parrot Carrot Safari

Developed to support the launch of a new children book targeted at 2–5 year olds, Parrot Carrot Safari took the form of app which turned the iphone screen into a pair of magic binoculars, allowing young players to peer into and explore a world of unusual rhyming animals.

 Agency:  Leo Burnett
IAB NZ: How eBay sparked Australia’s first cyber Christmas

This case study on eBay's 2011 Christmas Clever campaign won Bronze at the Australian Effie Awards 2011 for having helped drive Australia's first 'cyber Christmas'.

IAB NZ: EziBuy Facebook Campaign Case Study

EziBuy approached Method with a brief to create a viral competition. They set an ambitious growth target – 5,000 new customers this year, while re-engaging recent customers.

Millward Brown: The Road to Viral Success - video

Why do some ads do well at going viral, and others sink? In this video, Millward Brown looks at the creative viral potential of ads and identifies four essential components to viral success, based on extensive research.

IAB Event: What Works - Online Retail Advertising Presentations Available

See what Holler (agency), Westfield (retailer) and TNS (research) had to say about the impact of online on the retail sector: the challenges, the opportunities lying ahead for the retail sector,one of the slowest industry sectors to take up online advertising.

IAB NZ: Digital Natives Report

Roy Morgan's research covers the online activities of the "digital native." Rapid penetration of the internet, especially broadband, has resulted in increased usage and strong growth of all types of websites over the last ten years. Website traffic is largely driven by Generation Y – born between 1976 - 1990, now aged between 21 – 36, the heaviest internet users.

Millward Brown: Maximizing the Value of Viral Video

Nigel Hollis provides insights into how to maximise creativity and reach in order to achieve a viral video in these budget-constraint times.

Online Advertising Expenditure has seen an increase of 20% year on year reaching $688 million in Q3 2011, with Search and Directories experiencing the strongest growth. The executive summary of the report is available to all and members can access the full report.

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