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IAB UK: FMCG Vertical Guide

The IAB UK have complied this guide containing stats, research and concrete proof that online can really work for FMCG brands. Also presented are case studies on search, display, social media disciplines such as viral seeding and widgets, as well as mobile advertising.

The Me Project

Praised for its brilliant insight, implementation and one-to-one interactivity with users, this 303 campaign was designed to encourage school leavers to consider undergraduate study at Edith Cowan University through a fully interactive website.

 Agency:  303
MediaMind: Telecom Advertising - Leaving an Effective Message

MediaMind's new Telecom research analyzed billions of impressions that were served in the past year to develop best practices for generating the highest performance.

Google: Volvo Across Screens Case Study

This groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV: TV, mobile and online video all worked together to achieve great results.

Millward Brown: How Should Your Brand Capitalize on Social Media?

Millward Brown shares insights on how to make Social Media a successful advertising tool and gives marketers 10 tips for making the best use of fan pages.

Millward Brown: Can I make my Ad go Viral?

How do you increase the chances of success that your ad will go viral? Millward Brown identifies factors that influence the success rate of viral ads.

MediaPost: A Note To The Video Advertising Industry - Take Control Of Your Destiny

With TV ratings supply down, advertisers were greeted with the prospect of double-digit CPM hikes. This insightful article explores what the video ad industry holds for the future.

IAB Australia: Measuring Outcomes in Online Media Campaigns Presentation

This deck, outlining how to measure online advertisign outcomes, was presented by Paul Fisher at the Advertising and Marketing Summit on 30 August, 2011

IAB Event: What Works - Video Advertising Presentation

Online video advertising is enjoying boom growth globally. Find out why, how and what works in this presentation about a sector forecast to surpass $200milion in Australia by 2014.

Y!NZ: National Cervical Screening Programme Case study

Find out more about why the National Cervical Screening Programme identified online video as the ideal channel to reach a new audience and engage them with the campaign's message. Campaign results are also discussed.

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