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MediaPost: Ads on Tablets More Effective Than E-Readers

Tablets appear to be a more effective ad platform for magazine brands, according to a new study by GfK MRI's Starch Advertising Research. Read the key findings in this article.

Netmining: Mapping the Display Landscape Guide

This guide to US data, targeting and the future of display is a must read handbook on navigating the display ecosystem which also provides hands on advice around how to use the new technologies, platforms and tactics.

Enjoy the Ride | 2011 IAB Awards Winner

To enhance road safety and make speeding socially unacceptable, 303Lowe took an unconventional approach, deciding not to focus on the dramatic consequences of speeding but instead deciding to focus on what people would gain from living life at a slower pace!

 Agency:  303
Brew by Feel | 2011 IAB Awards Winner

To take Cascade back to its brewing heritage and strengthen its credibility, Droga5 created a fully customisable website homepage. They also devised an app allowing users to scan the bar code of any beer and get full information about it, courtesy of the Cascade brewers.

 Agency:  Droga5
Lick-A-Prize 2010/11 | 2011 IAB Awards Winner

To drive relevancy and engagement with 6-12 y.o., Deepend created Lick-A-Prize: a competition where kids needed to match pictures from their Paddlepop ice cream sticks to those of a playful website where interaction unlocked exclusive content to win prizes.

 Agency:  Deepend
The Art of Shaping  | 2011 IAB Awards Winner

To establish Triumph as advocate for women, BCM created 'The Art of Shaping', finding 6 women from the public and making them become brand ambassadors, thereby acknowledging the problem of negative body image and positioning the new Triumph product as the solution.

 Agency:  BCM
Whiskas Pledge | 2011 IAB Awards Winner

In dog-loving Australia, Whiskas needed to re-establish itself as the market leader so Starcom created Whiskas Pledge, an online “safe haven” enabling cat owners to share their cat stories and pledge their love for Whiskas.

 Agency:  Starcom
The Commonwealth Bank Property Guide | 2011 IAB Awards Winner

To enable people to apply for a loan from their mobile, while out searching for a house, The White Agency created the successful Commonwealth Bank Property Guide: Australia's first complete end to end property search, research and financing tool on a mobile handset.

 Agency:  The White Agency
MAXIBON Man-Chew | 2011 IAB Awards Winner

To increase spontaneous awareness of MAXIBON and drive sales, Publicis Mojo Melbourne created a seemingly effortless integrated campaign including TV, point of sale, outdoor and online advertising which entertained 18-25 y.o. males with irreverent, unusual content.

In Our Nature Acquisition | 2011 IAB Awards Winner

To position Shangri-La as a leader in luxury hospitality, Maxus decided to support all cross media marketing activity with a strong and well informed SEM strategy which dramatically helped build revenue.

 Agency:  Maxus
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