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Google: Influencing Offline - The New Digital Frontier

With 40% of people preferring to research online before purchasing offline, understanding the relationship between online and offline is crucial. This whitepaper looks at the impact of online research on offline sales, providing valuable insights to understand modern day consumers.

IAB NZ: msn case study

Clinique got to work with MSN Road Testers – a programme that puts product samples into the hands of interested trialists and then elicits and publishes reviews on MSN Beauty Clique.

Nielsen: Online Landscape Review Report – November 2011

With this edition, Nielsen have expanded the contents to include a segment on the fast growing Mobile sector, with insights on the recent Nielsen/Telstra Mobile usage study.

IAB US Automotive Industry Sellers Guide
This report gives an overview of the transformation of advertising in the automotive industry, specifically looking at automotive advertising trends, opportunities to attract marketers and shows how previous interactive campaigns have met automotive marketing objectives.
Google: The Role of Video in the Smartphone Purchase Process

Google partnered with Compete to understand the role of video in today's smartphone research process and purchase journey.

IPSOS: YouTube Pre-roll and TV

Do users engage with online pre-roll ads the same way they do with TV ads? This study combines a number of leading-edge research techniques to help you better understand how YouTube Pre-rolls and TV work best together.

IAB Europe: Mobile Consumer insights across Europe

This report covering 19 European countries presents detailed research findings behind these figures. It springs from IAB Europe’s mission to prove the value of the market through research and education.

IAB Europe's annual AdEx Benchmark survey is the definitive guide to the state of the European online advertising market. Released at IAB Europe's Interact conference in Barcelona, it shows that 1 in 5 advertising Euros in Europe is now spent online.

Millward Brown: Top 12 Digital Predictions for 2012

Millward Brown's Global Futures Group brings you the hottest trends for the New Year with forecasts related to wide-ranging topics including gamification, mobile wallets and social e-commerce.

Online Advertising Expenditure has seen an increase of 17% reaching $2.66bn for the 2011 calendar year. The overall market growth was powered by search and directories with 53%, followed by general display advertising at 23.8%.

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