Research & Resources
You have 0 articles to compare. Do you want to see compare view now?
View below to see all Research pieces and other Resources.
Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly. Filter by Disciplines, Insights, Markets or Year.
Online advertising expenditure in Australia for the second-quarter 2007 (3 months ended 30 June 2007) totalled $325.5 million. General Display advertising and Classifieds advertising accounted for 28% and 27% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 45%.
To raise asthma awareness amongst a youth audience that tends to ignore traditional advertising, TEQUILA DIGITAL developed an interactive comic book with alive action video set in an illustrated city inside a pair of lungs – a very clever use of advergaming.
Online advertising expenditure in Australia for the first-quarter 2007 totalled $294 million. General Display advertising and Classifieds advertising accounted for 26% and 27% of the total advertising expenditure for the first-quarter 2007, respectively, while Search and Directories advertising comprised the remaining 47%.
To support Nissan’s Moonlight Cinema sponsorship, TEQUILA DIGITAL created an entertaining brand experience: a movie quiz with a twist, where hand shadows in headlights acted out scenes from famous films – a genuinely engaging, simple and fun to play game.
To promote everyday writing instruments online, and drive traffic to takenote.com.au, HOST created playful, interactive banners as well as the 'Take Note' microsite through which one could write a note to be sent to the person of their choice along with Staedtler pencil.
Online advertising expenditure in Australia for the 6 months ended June 30, 2005 totalled $263 million. Search and Directories was the fastest growing category increasing by 23% for the six months ending June 30, 2005.
Online advertising expenditure in Australia for the 6 months ended December 31, 2004 totalled $225 million. General Advertising and Classifieds Advertising revenue accounted for 33% and 34% of the total ad expenditure respectively while the Search and Directories advertising category comprised the remaining 33%.