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Home Loans Spring Campaign | 2009 IAB Awards Winner

With buyers keen to take advantage of the Government’s First Home Owners Boost, New Dialogue developed a comprehensive campaign to reach the suddenly eager market; as well as those considering switching their loan.

 Agency:  New Dialogue
Lynx Instinct | 2009 IAB Awards Winner

Soap Creative developed a massive multiplayer game – Primal Instinct – as the centrepiece of its campaign to launch Lynx’ latest body spray, supported by a series of high impact, interactive rich banners to drive engagement and promote the product range.

 Agency:  SOAP Creative
Woolworths Everyday Money Credit Card | 2009 IAB Awards Winner

dgmAustralia was brought into the Woolworths campaign with just 2 weeks until the launch of their Everyday Money Credit Card and given the goal of ensuring the campaign site was optimised for organic search engine marketing. A great solution was required for this great challenge!

 Agency:  dgmAustralia
Johnnie Walker Widget | 2009 IAB Awards Winner

While Johnnie Walker had developed a strong association with Australian cricket through sponsorship, Mindshare’s challenge was to keep the brand top of mind during the expansive cricket season and demonstrate the forward thinking and street savvy brand persona.

 Agency:  Mindshare
IAB Australia: Quarter ended June 2009

Online advertising expenditure in Australia for the second-quarter 2009 (3 months ended 30 June 2009) totalled $453 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 23.1% of the total advertising expenditure for the second-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 49.1%.

Lynx Instinct

To successfully launch the new body spray Lynx Instinct, Soap Creative decided to bring out the caveman in teenage boys across Australia through a mass multiplayer online requiring teenage cavemen to attract the last of the world's “cave babes”.

 Agency:  SOAP Creative
IAB Australia: Quarter ended March 2009

Online advertising expenditure in Australia for the first-quarter 2009 totalled $439.5 million. General Display advertising and Classifieds advertising accounted for 24.9% and 23.9% of the total advertising expenditure for the first-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 51.2%.

Chunga

To launch new KIT KAT Cookies & Cream, RMG Connect Worldwide + JWT created the Chunga game which was played with KIT KAT bars against character Hans Fagerlund, its most famous player. Digital media was exclusively supported only by Point-of-Sale and cleverly integrated social media.

MediaMind: Path to Conversion

This study shows how advances in campaign analytics grant fresh insights into elusive conversion trends, and provides insights into how to get the rich media mix right to help drive conversions.

IAB Australia Online Brand Impact Study: Kellogs Sultana Bran

Conducted with Nielsen, this insightful case study demonstrates the impact and effectiveness of a typical online advertising campaign on brand metrics and purchase intention.

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