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Oxfam Unwrapped 2010 | 2011 IAB Awards Winner

To make Oxfam stand out of the crowd during the competitive Christmas period, Initiative Melbourne created a highly customised branded experience which proved extremely successful.

 Agency:  Initiative Melbourne

With 100,000 dogs being euthanised in Australia each year, Tequila Digital and Pedigree decided to bring the shelter dogs to the people through a ground breaking facial recognition software, matching individuals with a dog up for adoption.

IAB US & Ovum: Marketer Perceptions of Mobile Advertising

This ground breaking survey was commissioned by the IAB's Mobile Marketing Center of Excellence and conducted among 300 US marketers to provide a unique insight into mobile advertising from a buyer perspective. The results help understand marketer's perceptions of mobile advertising.

IAB UK: M-Commerce Consumer Wave

The trends of consumer usage of M-Commerce in the UK are presented, as well as five videos showing interviews with consumers about their M Commerce habits.

Google: Research and Purchasing of Auto Aftersales Products

The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products. The role of search and the use of mobile are hightlighted.

MediaMind: Financial services ads, it’s all about the first impression

A MediaMind study examined the performance of more than 28 billion impressions from Financial Services served between Q4 2009 and Q3 2010.

MediaMind: Mobile Advertising - Tiny Screen, Huge Results

In this report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.

IAB Event: Leading Edge - Understanding Exchanges Presentation

DSP, SSP, RTB, Programmatic buying...Unravel the meanings of these latest acronyms and understand the basics of what is being touted as the greatest technoclogical evolution in the buying and selling of digital media.

Online advertising reached $2.455b for FY1011, a 20% year on year growth powered by search & directories and classifieds which both recorded a 23% growth year on year while general display grew 12%.

ShareThis: Sharing More Than Just Fans, Friends and Follwers

ShareThis and Starcom MediaVest Group have released the results from the first of many studies related to sharing behaviour online. Together the two have created the largest analytic database of sharing activity using the ShareThis network.

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