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Online advertising expenditure in Australia for the fourth-quarter 2009 totalled $513 million, the largest fourth-quarter recorded. This is an increase of $46.25 million from the third-quarter 2009. General Display advertising and Classifieds advertising accounted for 27.7% and 21.7% of the total advertising expenditure for the fourth-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 50.6%.

MediaPost: In Video Ad Effectiveness, Targeting Trumps Length, by Gavin O'Malley

When it comes to video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad tech firm TidalTV. This article reveals the key results of the study.

The Fresh Start Project

To bring to life realestate.com.au’s campaign message about giving people a fresh start, a new home for a family in need was going to be built. Amnesia Razorfish created a virtual brick collection system and when 1 million bricks were collected, the house got built.

 Agency:  Amnesia
IAB Australia Cross Platform Case Study: Colgate

The IAB, Dynamic Logic, MEC and Colgate worked together to provide a detailed case study to help marketers understand how a well planned cross media campaign can improve your return on investment.

Kidspot: Time for brands to change their approach when marketing to Australian mums

This report reveals what has the greatest influence on the mother's decisions at each stage of the purchase journey, helping marketers optimise their ad placements and strategy.

MediaMind: Creative Optimization - Automating Success

This editorial piece is exclusive to the IAB and discusses how creative digital optimisation can impact a campaign's success. By Ariel Geifman, MediaMind Principal Research Analyst.

comScore: ARS research highlights importance of advertising creative in building brand sales

Sound strategy and strong creative elements are crucial in driving effective campaign execution for TV and digital advertising campaigns, with creative quality driving over 50% of the sales changes, 4 times more than the impact of the specific media plan involved.

Total online advertising expenditure in Australia for the third-quarter 2010 (3 months ended 30 September 2010) totalled $571.75 million, an increase of 3% (or $19.25 million) on the quarter ended 30 June 2010. The 30 September 2010 quarter recorded an increase of $105.5m (or 23%) from the comparable prior third-quarter in 2009.

IAB NZ: Behavioural targeting Hertz Rental Cars Case Study

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

IAB NZ: Behavioural targeting Hertz Rental Cars Case Study

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

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