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Google & Forbes Insights: B2B Trends in Mobile and Online Video

Google and Forbes Insights teamed up for a study on how mobile technologies are impacting the way executives are doing business.

The Online Advertising Revenue Report reflects Digital Ad Spend at S$60.31m for the period January to June 2011.

IAB NZ Case Study: Method Studio’s & The Retail Institute

The Retail Institute are New Zealand’s industry training organisation for people working in retail and distribution. The Institute set standards, and develop qualifications and training material for employers and employees.

IAB NZ: Stuff.co.nz: Rexona & Rugby Heaven - Sponsorship Effectiveness Case Study

A great case study about the effectiveness of website sponsorships.

IAB Event: Online Behavioural Advertising Forum Presentation

The Australian Best Practice Guideline for OBA, and the consumer website Your Online Choices are presented and insights on how the privacy landscape is evolving in the US, EU and Australia are provided.

IAB Canada: Tetley Red Tea case study on cross media

IAB Canada's study shows how print and web, plus portals and contextual websites were combined to drive success for Tetley Red Tea.

The World's Biggest Pac-Man

To build awareness of IE9 and showcase the power of HTML5, Soap built a platform giving the global PAC-MAN community the opportunity to create and play their own maze and become part of the “World’s Biggest PAC-MAN” game which received 1.5 million visitors in the first 3 weeks.

 Agency:  SOAP Creative
IAB Europe: Survey on Transnational Online Advertising Trading in Europe

This whitepaper examines how global brands are spearheading a gradual rise in trans-national digital advertising and the benefits this can bring.

Google: Impact of Search on Offline Beverage Purchasing

This online to offine study explores whether online searchers posses a valuable behaviour for beverage advertisers, quantifying the impact of online research, specifically search, on consumers' likelihood to purchase beverages in a store.

Google: The Mobile Movement

In partnership with Ipsos OTX MediaCT, a total of 5,013 US online adults (18-64 years of age) who identified themselves as using a smartphone to access the Internet were interviewed to gain a deep understanding of smartphone consumer behavior.

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