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The Fresh Start Project

To bring to life realestate.com.au’s campaign message about giving people a fresh start, a new home for a family in need was going to be built. Amnesia Razorfish created a virtual brick collection system and when 1 million bricks were collected, the house got built.

 Agency:  Amnesia
IAB Australia Cross Platform Case Study: Colgate

The IAB, Dynamic Logic, MEC and Colgate worked together to provide a detailed case study to help marketers understand how a well planned cross media campaign can improve your return on investment.

Kidspot: Time for brands to change their approach when marketing to Australian mums

This report reveals what has the greatest influence on the mother's decisions at each stage of the purchase journey, helping marketers optimise their ad placements and strategy.

MediaMind: Creative Optimization - Automating Success

This editorial piece is exclusive to the IAB and discusses how creative digital optimisation can impact a campaign's success. By Ariel Geifman, MediaMind Principal Research Analyst.

comScore: ARS research highlights importance of advertising creative in building brand sales

Sound strategy and strong creative elements are crucial in driving effective campaign execution for TV and digital advertising campaigns, with creative quality driving over 50% of the sales changes, 4 times more than the impact of the specific media plan involved.

Total online advertising expenditure in Australia for the third-quarter 2010 (3 months ended 30 September 2010) totalled $571.75 million, an increase of 3% (or $19.25 million) on the quarter ended 30 June 2010. The 30 September 2010 quarter recorded an increase of $105.5m (or 23%) from the comparable prior third-quarter in 2009.

IAB NZ: Behavioural targeting Hertz Rental Cars Case Study

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

IAB NZ: Behavioural targeting Hertz Rental Cars Case Study

Find out more about how Hertz improved their Click‐Through Rates, Cost Per Thousand and Effective Cost Per Click thanks to behavioural targeting.

MediaMind: Hyundai Case Study

MediaMind, RepriseMedia and Initiative collaborated to look into how Search and Display work together to drive conversions.

comScore/ValueClick Media: When Money Moves to Digital, Where Should It Go?

This paper, based an extensive research, shares insights on how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.

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