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The Adventures of Freddo | 2010 IAB Awards Winner

To connect with a young audience, Cadburry and Freddo needed to get the parent's tick of approval, so Publicis Mojo Melbourne created a playful, educational site, which also encouraged kids to go outside and make the most of a series of printable activities.

The Art of Walking | 2010 IAB Awards Winner

To raise awareness around The Great Ocean Walk, Publicis Mojo Melbourne created a long format movie which was then shared and distributed internationally through a clever use of cross media involving social media, microsites, TV broadcasts and partnerships with newspapers.

 Agency:  Publicis Mojo
SCTI Online Offline Integration | 2010 IAB Awards Winner

Fundamental research of search marketing habits was undertaken before developing this highly integrated television commercial and pay-per-click (PPC) campaign for Southern Cross Travel Insurance (SCTI) which proved extremely successfull.

 Agency:  Experian Hitwise
Canon EOS Photochains | 2010 IAB Awards Winner

To promote Canon's range of DSLR cameras, the concept of Canon EOS Photochains was created: an online photography community where photographers can provide inspiration to each other through the use of social media.

 Agency:  Leo Burnett
Censordyne | 2010 IAB Awards Winner

The challenge was to broadcast political activism group GetUp!’s protests about the looming internet filtering plans to the Australian public so FNUKY came up with this new brand: Censordyne

 Agency:  FNUKY
Pedigree Adoption Drive App

To get people to adopt dogs rather than being put down, plus to raise money and awareness of the cause, Tequila created a destination site and a smart facebook app helping people find dogs to adopt, based on location.

 Agency:  WHYBIN\TBWA\TEQUILA
IAB UK: TV and Online - better together

Based on several case studies from different verticals, this very comprehensive IAB UK research is packed full of insights to better understand which roles TV and online play throughout the purchase process, how and when advertisers can best use them together and also provides guidance on the creative approach.

Total online advertising expenditure in Australia for the three months ended 30 June 2010 was $552.5m, an increase of 40.0m (or 8%) on first-quarter 2010, and an increase of $99.5m (or 22%) on second-quarter 2009. General Display advertising accounted for 28.7%, Classifieds advertising accounted for 23.3% and Search and Directories advertising accounted for the remaining 48.0% for the three months ended June 2010.

IAB Europe: Brand Advertising and Digital

This white paper provides useful evidence of how digital campaigns can support brands online by reviewing valuable insights from market players in the industry.

IAB UK: The digital election

An IAB UK study on the impact of digital communications on the 2010 Election, and the lessons brands can learn.

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