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IAB Australia: Weight Watchers Case Study - Online Video Advertising

IAB Australia, Dynamic Logic and Weight Watchers partnered to look into how video advertising can enhance brand metrics. Insights on optimising the media mix, the creative and the frequency are also being presented.

Dance off 3D

Visual Jazz created an interactive catalogue for Jay Jay's which combined 3D technology, dancers, music and fashion. The judges praised the campaign as deceptively well executed, fun, interactive and playful.

 Agency:  Visual Jazz Isobar
MediaMind: Using online display to boost store traffic

New research from MediaMind reveals that although users are underexposed to online retail campaigns,creating a huge opportunity for retailers. The report also discusses optimal timings and exposure frequency.

The full year 2009 figures released by CEASA show the total Australian advertising industry lost $1.1bn in 2009. However, amid this carnage, the online advertising industry grew $161million from calendar 2008 and it’s share grew from 12.5% in 2008 to 14.88% in 2009. In the 6 months to 31 Dec 2009 the share grew to 15.2%

Online advertising expenditure in Australia for the first-quarter 2010 (3 months ended 31 March 2010) totalled $513 million, which is equal to the results recorded for the fourth-quarter ended 31 December 2009. General Display advertising and Classifieds advertising accounted for 24.6% and 23.8%, respectively, of the total advertising expenditure for the first-quarter 2010, while Search & Directories advertising comprised the remaining 51.7%.

Eyeblaster: Digital Advertising for Airlines

Eyeblaster Research (now MediMind) crunched the results of hundreds of millions of airline impressions worldwide. The results suggest that using Rich Media more than double the direct response effectiveness of airline campaigns.

ÜBERSELEKTOR

To bring Beck's positioning of “Different by choice” to life, Holler integrated social elements online with outdoor along with a number of media events in a truly innovative way, devising an additional stream of digital dialogue and content.

 Agency:  Holler
Fairfax Media: Dell Case Study

This case study demonstrates the effectiveness of brand advertising over performance advertising in increasing consumer brand awareness and buying intention.

Lynx Party across the Internet

To launch Lynx’s new Superfresh range, Soap Creative decided to stage an unforgettable celebration: an interactive video experience that immersed the audience in an unexpected and exciting journey across 5 major web portals.

 Agency:  SOAP Creative
IAB Presentation: Building Brands Online

Online has long been renowned as an effective direct response medium. But what about building brands online? This presentation will give you some of the latest research into how others have successfully built brands online.

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