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IAB Europe: Consumers Driving the Digital Uptake

The 2010 IAB Europe report identifies the economic value of online advertising-based services for European consumers and explains how the scale of online advertising revenue significantly underscores the value consumers derive from the online services they use.

The Order of Coopers

Tequila's ‘The order of Coopers’ aimed to bring a not-so-secret society of beer drinkers and home brewers to the modern age. Find out how they got over 185,000 people visiting the site in just six months without any mainstream media support.

 Agency:  WHYBIN\TBWA\TEQUILA
ComScore US Report: Women on the web

This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, region and digital channel.

Alienware Clan Challenge | 2010 IAB Awards Winner

To convince hardcore gamers that Dell's Alienware machines were the best on the market, MediaCom conducted in depth research and created the Alienware Clan Challenge, the biggest “Call of Duty” gaming tournament in Australian history, supported by a mix of online advertising, social media and PR.

 Agency:  Mediacom
Tooheys New Extra Dry – 6 Beers of Separation | 2010 IAB Awards Winner

ZenithOptimedia created a mobile site and episode content featuring across iTunes, social media sites and Foxtel television to challenge Lion Nathan's target audience of 18-24 y.o. males and prove the theory of ‘6 Beers of Separation’.

 Agency:  ZenithOptimedia
Take the Wheel | 2010 IAB Awards Winner

Faced with a challenging economic market which had suffered a 22% downturn in car sales that year, Nissan had ambitious objectives for the launch of the 370Z so WHYBIN/TBWA/TEQUILA came up with a clever microsite enabling users to experience the car from every angle.

 Agency:  WHYBIN\TBWA\TEQUILA
LYNX Party Across the Internet | 2010 IAB Awards Winner

For the launch of Lynx Superfresh, the brand needed to engage with the elusive young male market so Soap crafted a mind bending online experience that blurred the lines between advertising, social media, entertainment and interactivity.

 Agency:  SOAP Creative
Member’s Lounge | 2010 IAB Awards Winner

Bringing to life the “Retention is the new Acquisition” motto, Publicis Mojo and Virgin Mobile created a mobile destination site to engage and reward existing customers.

 Agency:  Publicis Mojo
The Adventures of Freddo | 2010 IAB Awards Winner

To connect with a young audience, Cadburry and Freddo needed to get the parent's tick of approval, so Publicis Mojo Melbourne created a playful, educational site, which also encouraged kids to go outside and make the most of a series of printable activities.

The Art of Walking | 2010 IAB Awards Winner

To raise awareness around The Great Ocean Walk, Publicis Mojo Melbourne created a long format movie which was then shared and distributed internationally through a clever use of cross media involving social media, microsites, TV broadcasts and partnerships with newspapers.

 Agency:  Publicis Mojo
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