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Creativity in Video Whitepaper - April 2018

Digital video continues to grow in Australia – in 2017 it exceeded the $1bn mark in ad revenue for the first time – and while there has been a strong focus on hygiene, platforms, tech standards and measurement, there isn’t enough focus on the creative process. So, IAB Australia’s Video Council worked on this whitepaper to help simplify the creative process for video, showcase best practise and appreciate video as a platform that behaves differently dependent on device.

Open Measurement SDK

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple ad verification service providers’ (Measurement Providers) Software Development Kit (SDK).

Australian Online Landscape Review - Feb. 2018

The digital landscape saw 20,405,000 people actively surfing online in February 2018, with Australians 18+ spending an average of 81 hours online per person.

Podcasting Measurement Technical Guidelines

Update: The IAB Australia Podcasting Measurement Guidance and Local Market Update (July 2018) is now available to download

The IAB Australia Audio Council reviewed Version 2 of the IAB US IAB Podcast Measurement Technical Guidelines released in late December 2017, assessing suitability for endorsement in the Australian market. IAB Australia has since released the Podcasting Measurement Guidance and Local Market Update in July 2019.

Audio Creative: Best Examples

Between podcasting, live streams and digital radio, audio is experiencing a boom. And along with listeners, advertisers are innovating and realising unique, digitally enabled methods to reach consumers in this incredibly personal space.

The IAB Australia Audio Council have compiled a series of examples to help explain what each of these advertising methods are across Streaming, Podcasting and Digital Radio. 

Digital Fact Pack: Ad:Tech Sydney 2018

Get all the latest digital information and figures for reference during Ad:Tech Sydney conference in 2018.

Device Ownership & Trends - January 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Advertising Technology Purchase Guidelines - March 2018

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines.

Digital Fact Sheet Pack: Programmatic Summit 2018

Get all the latest digital information and figures for reference during Programmatic Summit 2018.


Australian Online Landscape Review - Jan. 2018

The digital landscape saw 20,164,000 people actively surfing online in January 2018, with Australians 18+ spending an average of 87 hours online per person.

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