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Podcasting Measurement Technical Guidelines

Update: The IAB Australia Podcasting Measurement Guidance and Local Market Update (July 2018) is now available to download

The IAB Australia Audio Council reviewed Version 2 of the IAB US IAB Podcast Measurement Technical Guidelines released in late December 2017, assessing suitability for endorsement in the Australian market. IAB Australia has since released the Podcasting Measurement Guidance and Local Market Update in July 2019.

Audio Creative: Best Examples

Between podcasting, live streams and digital radio, audio is experiencing a boom. And along with listeners, advertisers are innovating and realising unique, digitally enabled methods to reach consumers in this incredibly personal space.

The IAB Australia Audio Council have compiled a series of examples to help explain what each of these advertising methods are across Streaming, Podcasting and Digital Radio. 

Digital Fact Pack: Ad:Tech Sydney 2018

Get all the latest digital information and figures for reference during Ad:Tech Sydney conference in 2018.

Device Ownership & Trends - January 2018

As part of IAB Australia’s role in managing the digital audience measurement currency endorsement process, it is vital that there is continual tracking of macro digital device ownership and usage trends to ensure that our measurement systems are built to reflect the Australian population.

Advertising Technology Purchase Guidelines - March 2018

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines.

Digital Fact Sheet Pack: Programmatic Summit 2018

Get all the latest digital information and figures for reference during Programmatic Summit 2018.


Australian Online Landscape Review - Jan. 2018

The digital landscape saw 20,164,000 people actively surfing online in January 2018, with Australians 18+ spending an average of 87 hours online per person.

Digital Audio: State of the Nation - Feb. 2018

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

Affiliate Marketing: Australian Industry Review - Feb. 2018

The Australian Affiliate Marketing industry is in a period of growth, with seven in 10 advertisers who run affiliate programs stating they intend to increase their affiliate spend in the next 12 months.

The survey is based on responses from 102 advertisers and 20 agencies (on behalf of their clients) who are engaged in Affiliate Marketing.

Australian Online Landscape Review - Dec. 2017

The digital landscape in December 2017 saw Australians spend 70 hours surfing online across over 221 sessions per person, with 20,164,000 people actively surfing online.

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