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Welcome to the March 2015 edition of Nielsen's Online Landscape Review. The online landscape in March saw Australians spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.
The IAB Australia 2015 Mobile Landscape Survey Results are in.
Today's marketers are becoming more like analysts, using technology to understand and react to alwayson consumers in real time. Australian marketers have rapidly embraced digital advertising.
Welcome to the February 2015 edition of Nielsen's Online Landscape Review.
The online landscape in February saw Australians spend 34 hours online over 60 sessions; with 36 billion minutes spent online and 27 billion pages viewed. Compared to January, the shorter month saw the average consumer spending 2.5 less hours browsing and 1 less session online.
Digital connectivity is quickly becoming a part of everyday life for people all over the Asia-Pacific region, according to a new study on 'The State of Digital' in Asia Pacific in 2015'.
The 13th Annual Australian Broadcasting Digital Media Summit was held in Sydney in March, featuring presentations by and discussions with industry leading minds in this evolving space.
Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world.
January 21, 2015: The January 2015 edition of Nielsen's Online Landscape Review is here, with the online landscape in January seeing Australians spend 36 hours online over 62 sessions; with 39 billion minutes spent online with 28 billion pages viewed.
Most new moms are Millennials: the average age of a first time mom in the US is 25.8, and worldwide, 8 in 10 births are to millennials– over 100 million globally each year. Given that millennial moms are still millennials, it's no surprise that mobile plays a starring role in their media lives, both before and especially after they become moms.
Welcome to the December 2014 edition of Nielsen's Online Landscape Review. The online landscape in December saw Australians spend 35 hours online over 62 sessions; with nearly 37 billion minutes spent online with 27 billion pages viewed. Compared to November, the average consumer spent 2 hours less browsing and 2 less sessions over Christmas period.