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Australian Online Landscape Review: Interactive  - Feb. 2016

Welcome to the February 2016 edition of your Nielsen Digital Landscape. The digital landscape in February 2016 saw Australians spend 49 hours surfing online across over 234 session per person.  

With the launch of Digital Ratings (Monthly) by IAB Australia and Nielsen last week, Australia's online unique audience reached 19.6 million. Digital Ratings (Monthly), the industry's new digital audience measurement currency, gives you a first look at Australia's total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps. 

The Past, Present & Future of Television Advertising in Australia

TubeMogul has released the first-ever white paper analysing the growth potential and benefits of programmatic television advertising in Australia. While prior reports offer programmatic TV deep-dives of the U.S. and U.K. regions, this white paper focuses on the nuances of the Australian market with in-depth coverage of one of the last frontiers untouched by buying automation – TV.

State of the Industry, ANZ, 2016 - AdRoll

A close look at retargeting, programmatic advertising and performance marketing

The numbers are in—and programmatic advertising is proving stronger than ever.

Australian Online Landscape Review: Interactive and PDF - Jan. 2016

Welcome to the January 2016 edition of Nielsen’s Online Landscape Review.

The online landscape in January saw Australians spend 32 hours online over 62 sessions with 36 billion minutes spent online.

Australian Online Landscape Review: Interactive and PDF - Dec. 2015

Welcome to the December 2015 edition of Nielsen’s Online Landscape Review.

The online landscape in December saw Australians spend 30 hours online over 60 sessions with 33 billion minutes spent online.

Native Advertising Principles: IAB and AANA - Nov. 2015

The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

3rd Mobile Ratings Report - September Data, 2015

IAB Australia and Nielsen have released the third Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.

Australian Online Landscape Review: Interactive and PDF - Oct. 2015

The October 2015 edition of Nielsen’s Online Landscape Review is here. The online landscape in October saw Australians spend an average of 32 hours online over 61 sessions; with 35 billion minutes spent online.

2nd Mobile Ratings Report - August Data, 2015

IAB Australia and Nielsen have released the second Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.

Australian Online Landscape Review: Interactive and PDF - Sept. 2015

We are excited to share with you the second edition of your digital and interactive Nielsen Online Landscape Report.

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