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Digital Video Advertising Glossary

The video marketplace is evolving rapidly, and as the industry grows so too does its vocabulary. Over the past six months IAB US Tech Lab has led a working group of 54 members with the mission of compiling a comprehensive glossary of video terms currently used throughout the video marketplace. The glossary that you see here is the result of the tremendous effort put forth by these IAB member companies and their representatives.

IAB Australia Ad Blocking Toolkit 2016

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered. 

 

Publisher Ad Blocking Primer - IAB Tech Lab (US)

Produced by the IAB Tech Lab in the US, this primer outlines the best practices for publishers dealing with ad blocking and touches on the relevant pros and cons of those strategies. 

 

AdRoll State of the Industry ANZ 2016

The AdRoll State of the Industry ANZ 2016 provides a closer look at retargeting, programmatic advertising, and performance marketing.

 

 

Ad Blocking and the IAB

The IAB Australia believes in an ad-funded internet: A global community of knowledge, commerce, interaction and entertainment that is accessible to all people no matter where or who they are.

 

Australian Online Landscape Review: Interactive  - March. 2016

Welcome to the March 2016 edition of your Nielsen Digital Landscape. The digital landscape in March 2016 saw Australians spend 53 hours surfing online across over 257 sessions per person.  

Australian Online Landscape Review: Interactive  - Feb. 2016

Welcome to the February 2016 edition of your Nielsen Digital Landscape. The digital landscape in February 2016 saw Australians spend 49 hours surfing online across over 234 session per person.  

With the launch of Digital Ratings (Monthly) by IAB Australia and Nielsen last week, Australia's online unique audience reached 19.6 million. Digital Ratings (Monthly), the industry's new digital audience measurement currency, gives you a first look at Australia's total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps. 

The Past, Present & Future of Television Advertising in Australia

TubeMogul has released the first-ever white paper analysing the growth potential and benefits of programmatic television advertising in Australia. While prior reports offer programmatic TV deep-dives of the U.S. and U.K. regions, this white paper focuses on the nuances of the Australian market with in-depth coverage of one of the last frontiers untouched by buying automation – TV.

State of the Industry, ANZ, 2016 - AdRoll

A close look at retargeting, programmatic advertising and performance marketing

The numbers are in—and programmatic advertising is proving stronger than ever.

Australian Online Landscape Review: Interactive and PDF - Jan. 2016

Welcome to the January 2016 edition of Nielsen’s Online Landscape Review.

The online landscape in January saw Australians spend 32 hours online over 62 sessions with 36 billion minutes spent online.

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