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2nd Mobile Ratings Report - August Data, 2015

IAB Australia and Nielsen have released the second Mobile Story report, drawing insights from the official release of industry-supported smartphone and tablet ratings preview data (Mobile Ratings) for the Australian market. This report is an important milestone in this particularly complex area of measurement and it marks yet another significant step forwards in measuring the digital media landscape in Australia.

Australian Online Landscape Review: Interactive and PDF - Sept. 2015

We are excited to share with you the second edition of your digital and interactive Nielsen Online Landscape Report.

1st Mobile Ratings Report - July 2015

IAB and Nielsen release first Mobile Ratings Report as the Industry moves closer to cross-device and daily audience measurement.

The Australian Online Landscape Review: Interactive and PDF - Aug. 2015

Welcome to the August 2015 edition of Nielsen's Online Landscape Review.

In the month of August the online landscape saw Australians spend 35 hours online over 64 sessions; with 39 billion minutes spent online.

Engagement: Not just a buzzword

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. 

Exclusive results of Australian Consumer Study addressing attitudes and usage across multiple screens.

IAB Australia State of the Industry- Marketing & Advertising Technology

An industry first for Australia: the IAB conducted a survey among the industry- including publishers, marketers, agencies and advertising technology companies.

The purpose of the study was to understand how much the marketing and advertising market knew about the new areas of technology being utilised in their industry.

Australian Online Landscape Review - July 2015

Welcome to the July 2015 edition of Nielsen's Online Landscape Review.

The online landscape in July saw Australians spend 37 hours online over 63 sessions; with 40 billion minutes spent online.

Interest Based Advertising (IBA), also known as Online Behavioural Advertising, delivers advertisements to the users of an Internet-enabled device based on Web browsing activity or interests demonstrated on that device, or ‘behaviour’ of that device.

The Australian Online Landscape Review - June 2015

Welcome to the June 2015 edition of Nielsen's Online Landscape Review.

The Australian online landscape in March saw internet users spend 37 hours online over 64 sessions; with 41 billion minutes spent online and 30 billion pages viewed.

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