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Tomb Raider Challenge  | 2009 IAB Awards Winner

To support the launch of the 9th iteration of the Lara Croft game, New Dialogue created a very effective brand destination site replicating the excitement of Lara's adventures with a global treasure hunt.

 Agency:  New Dialogue
Recharge & Always Win | 2009 IAB Awards Winner

With the objective of reaching the youth market and overcoming the audience's often short attention spans and instant gratification mentality, Captiv8 developed the Optus Recharge and Always Win campaign.

 Agency:  Captiv8
Love my Idol | 2009 IAB Awards Winner

Leveraging McDonald’s sponsorship of the Australian Idol series, the 'Love my Idol' OMD campaign set out to remind customers of their all-time favourite McDonald's foods by using music to tap into people's passions.

 Agency:  OMD
Kit Kat Chunky Cookies & Cream Launch  | 2009 IAB Awards Winner

The launch of Kit Kat Chunky Cookies and Cream was the first all-digital campaign run by a Nestlé brand. The campaign centred around a new sport – “Chunga” and teenage boys were encouraged to ‘Break the Boredom’ using Kit Kat Chunky.

Home Loans Spring Campaign | 2009 IAB Awards Winner

With buyers keen to take advantage of the Government’s First Home Owners Boost, New Dialogue developed a comprehensive campaign to reach the suddenly eager market; as well as those considering switching their loan.

 Agency:  New Dialogue
Lynx Instinct | 2009 IAB Awards Winner

Soap Creative developed a massive multiplayer game – Primal Instinct – as the centrepiece of its campaign to launch Lynx’ latest body spray, supported by a series of high impact, interactive rich banners to drive engagement and promote the product range.

 Agency:  SOAP Creative
Woolworths Everyday Money Credit Card | 2009 IAB Awards Winner

dgmAustralia was brought into the Woolworths campaign with just 2 weeks until the launch of their Everyday Money Credit Card and given the goal of ensuring the campaign site was optimised for organic search engine marketing. A great solution was required for this great challenge!

 Agency:  dgmAustralia
Johnnie Walker Widget | 2009 IAB Awards Winner

While Johnnie Walker had developed a strong association with Australian cricket through sponsorship, Mindshare’s challenge was to keep the brand top of mind during the expansive cricket season and demonstrate the forward thinking and street savvy brand persona.

 Agency:  Mindshare

Online advertising expenditure in Australia for the second-quarter 2009 (3 months ended 30 June 2009) totalled $453 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 23.1% of the total advertising expenditure for the second-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 49.1%.

Lynx Instinct

To successfully launch the new body spray Lynx Instinct, Soap Creative decided to bring out the caveman in teenage boys across Australia through a mass multiplayer online requiring teenage cavemen to attract the last of the world's “cave babes”.

 Agency:  SOAP Creative
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