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Online advertising expenditure in Australia for the second-quarter 2009 (3 months ended 30 June 2009) totalled $453 million, the largest second-quarter recorded. General Display advertising and Classifieds advertising accounted for 27.8% and 23.1% of the total advertising expenditure for the second-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 49.1%.

Lynx Instinct

To successfully launch the new body spray Lynx Instinct, Soap Creative decided to bring out the caveman in teenage boys across Australia through a mass multiplayer online requiring teenage cavemen to attract the last of the world's “cave babes”.

 Agency:  SOAP Creative

Online advertising expenditure in Australia for the first-quarter 2009 totalled $439.5 million. General Display advertising and Classifieds advertising accounted for 24.9% and 23.9% of the total advertising expenditure for the first-quarter 2009, respectively, while Search & Directories advertising comprised the remaining 51.2%.

Chunga

To launch new KIT KAT Cookies & Cream, RMG Connect Worldwide + JWT created the Chunga game which was played with KIT KAT bars against character Hans Fagerlund, its most famous player. Digital media was exclusively supported only by Point-of-Sale and cleverly integrated social media.

MediaMind: Path to Conversion

This study shows how advances in campaign analytics grant fresh insights into elusive conversion trends, and provides insights into how to get the rich media mix right to help drive conversions.

IAB Australia Online Brand Impact Study: Kellogs Sultana Bran

Conducted with Nielsen, this insightful case study demonstrates the impact and effectiveness of a typical online advertising campaign on brand metrics and purchase intention.

IAB US: Digital Video Advertising Effectiveness

This case study about a major US retailer offers insights into which combinations of lengths and placements of digital video advertising are most effective and provides useful guidance on how to best use this medium.

Online advertising expenditure in Australia for the fourth-quarter 2008 totalled $462 million. General Display advertising and Classifieds advertising accounted for 28.1% and 23.4% of the total advertising expenditure for the fourth-quarter 2008, respectively, while Search & Directories advertising comprised the remaining 48.5%.

The Tomb Raider Challenge

To build momentum around the new Tomb Raider game and attract a larger, more diverse audience, New Dialogue created a virtual treasure hunt using Google Earth’s browser plug-in very creatively supporting the re-birth of the franchise.

 Agency:  New Dialogue

Online advertising expenditure in Australia for the third-quarter 2008 (3 months ended 30 September 2008) totalled 451.25 million. Search and Directories advertising expenditure experienced the largest growth from the prior quarter, growing at $25.0m or 13.4%.

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