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No Boring Bits

To prove that no two ice cream cones are alike and differentiate from competitors, Soap Creative took character Terry the Executioner from the Television Commercial and brought him to life through Social Networks, creating a truly integrated campaign.

 Agency:  SOAP Creative

Online advertising expenditure in Australia for the fourth-quarter 2007 totalled $378.75 million, the largest fourth-quarter recorded. General Display advertising and Classifieds advertising accounted for 28% and 26% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 46%.

DraughtKeg Academy

When the DraughtKeg (a mini-keg for pouring a fresh Heineken at home) was released, a lot of technical information needed to be communicated so Leo Burnett came up with the DraughtKeg Academy and a cheeky suite of "training exercises" all available through a microsite.

 Agency:  Leo Burnett

Online advertising expenditure in Australia for the third-quarter 2007 (3 months ended 30 September 2007) totalled $347.75 million, the largest quarter recorded.

Home. Sweet As.

To position Air NZ as the airline that reconnects ex-pat Kiwis with home and build a database from scratch, Host invited people in NZ to send messages to kiwi folk in Australia via a billboard in Sydney/Melbourne: a great cross media execution which proved very successful.

 Agency:  HOST

Online advertising expenditure in Australia for the second-quarter 2007 (3 months ended 30 June 2007) totalled $325.5 million. General Display advertising and Classifieds advertising accounted for 28% and 27% of the total advertising expenditure for the second-quarter 2007, respectively, while Search & Directories advertising comprised the remaining 45%.

Battle for the Bronchs

To raise asthma awareness amongst a youth audience that tends to ignore traditional advertising, TEQUILA DIGITAL developed an interactive comic book with alive action video set in an illustrated city inside a pair of lungs – a very clever use of advergaming.

 Agency:  WHYBIN\TBWA\TEQUILA

Online advertising expenditure in Australia for the first-quarter 2007 totalled $294 million. General Display advertising and Classifieds advertising accounted for 26% and 27% of the total advertising expenditure for the first-quarter 2007, respectively, while Search and Directories advertising comprised the remaining 47%.

Moonlight Charades

To support Nissan’s Moonlight Cinema sponsorship, TEQUILA DIGITAL created an entertaining brand experience: a movie quiz with a twist, where hand shadows in headlights acted out scenes from famous films – a genuinely engaging, simple and fun to play game.

 Agency:  WHYBIN\TBWA\TEQUILA
The pen is mightier than the mouse

To promote everyday writing instruments online, and drive traffic to takenote.com.au, HOST created playful, interactive banners as well as the 'Take Note' microsite through which one could write a note to be sent to the person of their choice along with Staedtler pencil.

 Agency:  HOST
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