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The pen is mightier than the mouse

To promote everyday writing instruments online, and drive traffic to takenote.com.au, HOST created playful, interactive banners as well as the 'Take Note' microsite through which one could write a note to be sent to the person of their choice along with Staedtler pencil.

 Agency:  HOST

Online advertising expenditure in Australia for the 6 months ended June 30, 2005 totalled $263 million. Search and Directories was the fastest growing category increasing by 23% for the six months ending June 30, 2005.

Online advertising expenditure in Australia for the 6 months ended December 31, 2004 totalled $225 million. General Advertising and Classifieds Advertising revenue accounted for 33% and 34% of the total ad expenditure respectively while the Search and Directories advertising category comprised the remaining 33%.

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