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Programmatic Playbook 2015

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world. 

 

Australian Online Landscape review - January 2015

January 21, 2015: The January 2015 edition of Nielsen's Online Landscape Review is here, with the online landscape in January seeing Australians spend 36 hours online over 62 sessions; with 39 billion minutes spent online with 28 billion pages viewed.

2015 State of Modern Motherhood: IAB and BabyCenter Study

Most new moms are Millennials: the average age of a first time mom in the US is 25.8, and worldwide, 8 in 10 births are to millennials– over 100 million globally each year. Given that millennial moms are still millennials, it's no surprise that mobile plays a starring role in their media lives, both before and especially after they become moms.

Nielsen Online Landscape Review - December 2014

Welcome to the December 2014 edition of Nielsen's Online Landscape Review. The online landscape in December saw Australians spend 35 hours online over 62 sessions; with nearly 37 billion minutes spent online with 27 billion pages viewed. Compared to November, the average consumer spent 2 hours less browsing and 2 less sessions over Christmas period.

Click to Call insights: Google research paper

Australians are picking up their mobiles to search more and more. Google wanted to gain a deeper insight into their attitudes and behaviours around calling businesses directly from Search results.

AOL predictions for 2015 - Graphic

What's in store for advertising media and technology in 2015? AOL has identified five key points to inform strategic thinking over the next 12-18 months.

Datalicious: Media attribution: Optimising digital marketing spend in Financial Services - White paper

A multi touch attribution study on the role of Facebook, display and search marketing in Financial Services.

IAB Online Advertising Expenditure Report - Quarter ended Sept. 2014

Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Online Advertising Expenditure Report for the quarter ending 30 September, 2014. 

Nielsen Online Landscape Review - October 2014

The October 2014 edition of Nielsen's Online Landscape Review is here, and in this month's edition we investigate entertainment with a specific focus on broadcast media sites, and telecom/Internet services with observation within the multi-telecom/Internet services category.

IAB Global Insights report - What works and why

IAB's Global Insights Report examines select digital advertising campaigns from around the world in an effort to learn what works and why it works. 

 

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