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The latest edition of the Ooyala Global Video Index looks at if viewing might be affected by changes in weather; how mobile continues to gobble up online video share at an incredible rate; and how tablets are long-form engagement machines, with 70% of viewing time now spent on videos of 10 minutes or longer.
The online landscape in August saw Australians spend 37 hours online over 61 sessions; with nearly 32 billion minutes spent online with 32 billion pages viewed.
IAB Australia and Nielsen have released the third round of mobile panel data for July 2014 from their pilot project tracking 1,500 Australian smartphone and tablet users. The accurate measurement of mobile media time means that the industry now has a clear picture of the amount of time Australian consumers spend across screens.
TV Advertisers embrace digital video as total online advertising expenditure surges towards $4.5bn.
Advertisers expect that all online content is viewed by human audiences - real consumers who have the potential to buy a product or service. That is not always the case. The interactive advertising industry is plagued by an increasing level of illegal activity, known as traffic fraud, which is used by criminals to exploit the system and get paid for fake, non-human traffic
'Cars That Feel' is an interactive installation created with Toyota for this year's VIVID festival in Sydney.
The ideal insight presented itself, in a simple, hard-hitting fact issued by the World Health Organisation: one person dies every 6 seconds due to tobacco.
New Zealand is one of the most breathtakingly beautiful places on earth to go
skiing. This ski season we have worked with the slopes themselves to implement
a drone video service to provide skiers with the most epic selfie ever.
IAB Australia and Nielsen have released the second round of mobile panel data from their pilot project tracking 1,500 Australian smartphone and tablet users at the Nielsen 360 conference on July 31. The accurate measurement of mobile media time means that the industry now has a clear picture of the amount of time Australian consumers spend across screens.
The online landscape in June saw Australians spend 38 hours online over 64
sessions. With nearly 40 billion minutes spent online with 31 billion pages viewed.
For this month, there were more Australian Males active online compared their