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Welcome to the May 2014 edition of Nielsen's Online Landscape Review.
Clever Buoy is a project to develop a world-first shark detection system that aims to protect both the beach-goers and sharks. It began with a brief from our telecommunications client Optus, to showcase the power of their network. What resulted was a unique collaboration between Optus, Google and ourselves, to develop a rapid prototype.
Last year, Australian rock diva Chrissy Amphlett, of the Divinyls, died from breast cancer. 'I Touch Myself' was their biggest hit and touched millions of fans around the world. #itouchmyselfproject brought together 10 of Australia's leading female music artists to turn Chrissy's song about female self-love into an anthem for breast cancer to inspire a new generation of women to touch themselves.
Welcome to the April 2014 edition of Nielsen's Online Landscape Review. Key highlights from this month's edition that you need to know are:
- 39.9 billion minutes were spent online with 33 billion pages viewed
Data released in the latest IAB / PWC Online Advertising Expenditure Report has confirmed that the online advertising market continues to grow, reporting 17.1 percent year-on-year growth for the quarter ending 31st March 2014 and total expenditure for the quarter of $1,067 million.
Welcome to the March 2014 edition of Nielsen's Online Landscape Review.
41.6 billion minutes were spent online with 34.2 billion pages viewed.
120 mobile marketing professionals joined us on 9 April as we revealed the findings from IAB Australia's 2nd annual industry study on the state of the mobile advertising market in Australia.
Welcome to the February 2014 edition of Nielsen's Online Landscape Review.
Time online consuming video content via desktops increased by 13 minutes per active user during the month, with increases in total time online surfing non-video web content as well.
Digital media planning and campaign analysis is changing rapidly as the industry evolves,
consumer habits change and the planning industry moves to an integrated media channel
approach. The world of disparate pieces of unrelated data (e.g. ratings information and adserving data) is no longer sufficient or sophisticated enough for the industry to base their
investment decisions. Australia has historically been a world leader in digital audience
measurement and the IAB through its Measurement Council, comprising members from
seventeen different media organisations, intends to continue to drive the industry to look for new solutions to suit the changing media landscape.
Car review and comparison websites are now the primary source of information and influence when purchasing a new vehicle, a landmark study by Ipsos has revealed. Further, these key resources are used across the five stages consumers experience along the path to a new car purchase.