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Ad Blocking:The Consumers Perspective – Wave 2

The second wave of IAB Australia Ad Blocking consumer research. This study been run by IAB Australia, Pureprofile and supported by the IAB Ad Blocking Taskforce.

Australian Online Landscape Review - April 2017

The digital landscape in April 2017 saw Australians spend 65 hours surfing online across over 224 sessions per person, with 20,072,000 people actively surfing online.

Online Advertising Expenditure Q1 2017 - Infographic

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 million, up 7.2 per cent year on year.


Australian Online Landscape Review - Mar. 2017

The digital landscape in March 2017 saw Australians spend 69 hours surfing online across over 248 sessions per person.

Digital's Share of Entire Australian Market, CY 2016

Digital grew to 48.6% of the total Australia advertising market in calendar year 2016. 

Brief History of Digital

Milestones in the development of Digital.

Digital Data Best Practice Handbook - April 2017

Data is now so ubiquitous that it can often be overwhelming when looking to incorporate a strategy around data and how to go about it. Having a strategy around what you and your business intends to achieve by being more data-driven is critical, whether you are a publisher, marketer or advertising agency.

Mobile Location Data Handbook - April 2017

The proliferation of smartphone usage and people are becoming increasingly comfortable sharing location data with the various apps they use, which has allowed advertisers access very valuable actionable insights into where consumers have historically been and also personalise ads in real-time based upon current location.

Australian Online Landscape Review - Feb. 2017

The digital landscape in February 2017 saw Australians spend 65 hours surfing online across over 223 sessions per person. 

The New York Times: "Flex Frame" Native  Ad Units

Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.

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