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oc>https://www.iabaustralia.com.au/news/iab-global-insights-report-what-works-and-why/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/programmatic/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/we-ve-moved-past-that-gut-feeling-that-mobile-is-big-iab/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-online-advertising-expenditure-report-quarter-ended-june-2015/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/new-standard-ad-unit-portfolio-public-comment-open/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/vast-4-0-australia/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/2016-advertising-creative-guidelines-for-display-and-mobile-updated-for-html5/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/gai-le-roy-appointed-interim-ceo-of-iab-australia-as-vijay-solanki-steps-down/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/july-news-update/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-appoints-richard-palmer-as-audio-council-co-chair/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/leading-marketing-analytics-firm-blows-up-the-digital-versus-tv-argument/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/87-of-media-buyers-used-ads-within-streaming-services-in-2018-according-to-iab-audio-advertising-state-of-the-nation-report/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/pwc-online-advertising-expenditure-report-finds-australian-digital-advertising-market-worth-8-8b-in-2018/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/april-2019-newsletter/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/matt-rowley-appointed-ceo-pedestrian-group/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/online-advertising-q1-2019-sees-seasonal-drop-while-year-on-year-growth-continues-apace/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/growth-continues-for-online-advertising-underpinned-by-strong-video-trading/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/agencies-turn-to-podcast-advertising-to-help-build-brand-awareness-according-to-iab-audio-advertising-state-of-the-nation-report-2020/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/australian-digital-advertising-market-hits-9-3b-in-2019/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/australian-digital-advertising-market-slows-across-all-categories/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-expands-board/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-brand-safety-council-releases-online-traffic-fraud-white-papers-for-the-digital-advertising-industry/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/leo-burnett-s-run-that-town-wins-creative-showcase-8-1/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-outlines-plans-to-build-its-big-tent-for-the-digital-advertising-industry-in-2014/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/aussies-pull-out-their-smart-phones-for-2014-world-cup-according-to-global-research-from-iab/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/mobile-dominates-digital-consumer-screen-time-says-iab-nielsen/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-ceo-alice-manners-mediaweek-s-person-of-the-week-2/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/australian-online-video-market-scores-a-trifecta/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/associations-now-australian-ad-coalition-looks-to-balance-native-ads-quality-content/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/context-is-king-in-challenging-covid-advertising-landscape/</loc><lastmod>2026-04-16T14: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ear/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-releases-dooh-buyers-guide-with-guidance-for-advertisers-and-agencies/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/australian-digital-advertising-hits-11bn-for-fy21/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-appoints-ipsos-as-preferred-supplier-for-digital-audience-data/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/entries-open-for-measureup-awards-2021/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/research-confirms-online-shopping-uptick-but-with-increased-consumer-expectations-of-brands/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-appoints-sarah-waladan-as-director-of-policy-regulatory-affairs/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/acccs-digital-advertising-services-final-report/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/digital-advertising-industry-job-vacancy-rates-more-than-doubled-in-last-year/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/measureup-research-awards-2021-shortlist-announced/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/ipsos-research-finds-strong-consumer-support-for-ad-funded-business-model-but-also-a-lack-of-understanding-about-the-data-exchange-which-supports-it/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/val-morgan-and-the-guardian-win-iab-measureup-awards-2021/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-annual-report-fy21/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/advertising-industry-debate-club-returns-on-2nd-december-with-iab-australia-support/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/digital-advertising-surges-with-42-year-on-year-growth-as-video-advertising-continues-to-shine/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-releases-the-digital-advertising-industrys-position-on-governments-privacy-law-proposals/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/22086/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/mentorship-wave-5-2022-a-mentee-perspective/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/media-agencies-embrace-programmatic-audio/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/launch-of-free-ad-effectiveness-fundamentals-training-program-for-advertisers/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/digital-advertising-picks-up-pace-to-near-13bn-in-2021/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/the-women-in-programmatic-network-launch/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-supports-industry-with-launch-of-inaugural-careers-fair-at-advertising-week-apac/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-appoints-liz-eades-as-director-of-learning-and-development/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-australia-launches-affiliate-and-marketing-partnership-training/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/use-of-digital-video-advertising-for-brand-building-escalates-according-to-the-video-state-of-the-nation-report/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/iab-calls-for-submissions-for-measureup-2022/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/political-and-government-spending-dominates-q1-2022-digital-advertising-as-industry-grows-19-2-year-on-year-to-reach-3-449bn/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/digital-news-report-from-the-university-of-canberra-reiterates-the-importance-of-trusted-news-brands/</loc><lastmod>2026-04-16T14:10:04+10:00</lastmod></url><url><loc>https://www.iabaustralia.com.au/news/brands-increasi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