Recent Events & Training

This session is designed for both traditional OOH buyers looking to understand digital and programmatic OOH as well as digital investors looking to understand the nuances of DOOH opportunities.

This webinar will highlight the key area of focus for Australian marketers and publishers in relation to responsible data management, its governance and the ever-evolving requirements of consumer privacy in 2020. 

This webinar will cover-off the critical topic of identity – and the IAB’s global project to rearchitect digital marketing, known as ‘Project Rearc’. The content will include an update from IAB Tech Lab and a review of the current state-of-play and early testing outcomes of Google’s Privacy Sandbox.

This 45 min webinar kicks-off a three-part series of various data-driven topics throughout May. We will start off with Equifax (a member of our Data Council) demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

In this webinar, Peter Pynta CEO of Neuro-Insight, will present neuroscience research into the impact of context on consumers’ responses to advertising, including a new study conducted exclusively for the IAB with Australian news websites during a COVID-19 news cycle.

Peter is joined by Anne Parsons, who has a well-rounded perspective and experience having been CEO of media agencies in both Australia and London - and is now a global strategic adviser for  advertisers and agencies, as well as exclusively with Australian media owner QMS. Her broad experience in the media sector and specifically through the lens of what clients value, will provide a voice from the other side as to how she sees companies using Neuro-Insights’ contextual media data and why it can set them apart.

This webinar is at 11am on Thursday 30th April (no longer than 45mins) and will provide a current overview on Native Advertising including updates from the recently released Native Handbook, some best practices and recommendations from Australian product experts.

We will also be presenting a number of local creative examples as a product showcase and finishing with an interactive Q&A session.

IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar on Thursday, April 2, will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.

This event is now sold out. To be placed on the waiting list, email Jenn Thomas at jenn@iabaustralia.com.au and we will notify you if a spot becomes available.

Join us at the IAB Australia Audio Summit in Sydney on March 4 as we explore the Australian digital audio advertising industry and landscape and launch the fourth wave of IAB's Audio Advertising: State of the Nation Report.

In this live webinar, IAB Australia will launch and Australian consumer and industry research study taking an in-depth look at sustainable direct brands and what there is to learn from their marketing approaches.

Smartphones now dominate digital media: people spend over two-thirds of their digital device time on a phone and in March 2019 mobile revenue surpassed desktop revenue in Australia for the first time. So, join IAB Australia and our Mobile Advertising Council on Wednesday, 24 July 2019 as we discuss key and timely topics in the Australian mobile advertising landscape.