IAB Australia and the Outdoor Media Association (OMA) are bringing Powering DOOH back to Melbourne. The half-day conference will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia.
From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH.
If you are investing in digital out of home, exploring programmatic DOOH, or want the latest ROI case studies and omnichannel strategies, this is the room to be in.
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Program
| Time | Session | Speakers |
|---|---|---|
| 8:30am – 9:00am | Registration | |
| 9:00am – 9:10am | Industry Context and Innovation | Michael Whiteside, National Sales Director Advanced Trading, QMS |
| 9:10am – 9:20am | OOH Trends and Measurement | Elizabeth McIntyre, CEO, OMA |
| 9:20am – 9:30am | DOOH State of the Nation Research Results | Gai Le Roy, CEO, IAB Australia |
| 9:30am – 9:50am | Double Down on pDOOH | Moderator: Henry Hellegas, Senior Sales Director, Perion Sabarish Chirakkal, Group Programmatic Director, Val Morgan Outdoor Jacqueline Ingram, National Head of Client Development ADOOH, WPP Media Cassandra Deegan, Communications Advisor, Match & Wood Jack Baxter, Associate Director Business Development, The Trade Desk |
| 9:50am – 10:05am | Driving Customers In-Store with pDOOH | Daniel Caruso, Senior Programmatic Account Manager, JCDecaux Jeremy Lewington, Media Lead, 7-Eleven Ryan Ambrose, Head of Investment, PHD |
| 10:05am – 10:25am | ROI Case Study: Brown Forman | Rebecca Ho, Head of Investment, Starcom Sydney Keren Homan, Head of Client Partnerships AU, Yahoo Mariano Favia, Ecommerce Manager, Brown-Forman, Kylie Cooper, Group Retail Media Manager, Endeavour Group (MixIn) |
| 10:25am – 10:35am | Arla Protein’s pDOOH Play | Stephanie Davis, Senior Account Director, Vistar Media Muriel Becarra, Brand Manager Lurpak and Arla Protein, Arla Foods |
| 10:35am – 10:55am | Morning Tea | |
| 10:55am – 11:10am | MMM Influence on DOOH Investment | Nicky Barton, Head of Marketing Science, Mutinex |
| 11:10am – 11:30am | Programmatic Perspectives: the Future of DOOH | Chris Colter, Managing Director Media Strategy, Accenture Song Luke Hines, Group Business Director, oOh! Media |
| 11:30am – 11:55am | Omnichannel Amplification | Moderator: Sabarish Chirakkal, Group Programmatic Director, VMO Matt Proud, Director Business Development, The Trade Desk Varun John, General Manager, Foxcatcher Sarinna Harte, Group Media Investment Director, Ryval Media Tash Prendergast, Head of Marketing, BIG4 Holiday Parks |
| 11:55am – 12:00pm | Closing remarks | Jacqueline Ingram, National Head of Client Development ADOOH, WPP Media |
Ticket Pricing
- IAB & OMA Members: Complimentary (2 free tickets per member organisation)
- Additional Member Tickets: $125
- Marketers & Media Agencies investing in, or looking to invest in, digital out of home: Complimentary (2 free tickets per organisation)
- General Admission: $225
Ready to join us?Secure Your Seat