IAB Australia is a long established non-profit industry body for digital advertising, committed to growing sustainable and diverse investment in digital advertising in Australia. As the peak trade association for online advertising in Australia we comprise of industry experts across research and measurement, policy and regulation, technology and standards, and the current economics of the advertising industry.
What we do
We produce a variety of resources to improve the foundations of digital advertising and strengthen the supply chain for advertisers. As well as driving local initiatives, we are a part of a network of 46 international IAB organisations setting global standards for digital advertising.
Research & measurement
Producing data and insights that underpin investment decisions across the industry.
Policy & regulation
Representing the industry with government and regulators for balanced, informed policy.
Technology & standards
Setting global and local standards that create consistency and trust in digital advertising.
Industry economics
Tracking and improving the commercial foundations of the advertising ecosystem.
Our mission
Everything we do is designed to enable better business for our members and the broader industry, by tackling challenges, showing what advertising can do and looking ahead to prepare for the future. This is done by leveraging the expertise, experience and commitment of our 180 member companies.
Many of these members actively work across our Councils and Working Groups, with each group comprising of subject matter experts that help us to address the core pillars of digital advertising.
For more information on IAB Australia, check out our latest FY25 Annual Report here.
Get involvedFind out how you can benefit from membership and become involved in shaping the growth of this industry. Review our membership details or get in touch directly at iabaustralia@iabaustralia.com.au.
