The IAB Standards and Guidelines Council has the below purpose & obligations:
- Identify Standards and Guidelines both nationally and internationally
- Evaluate the needs of the Australian online advertising industry
- Establish a program of work for Standards and Guidelines
- Produce and promote Standards and Guidelines for the Australian online advertising industry
The S&G Council meets on a monthly basis to provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members’ own organisations.
The Council sets its own agenda and leverages the skills, experience and networks of Council Members to set annual programmes of work, identify resources required, work with partner organisations, and submit recommendations to the IAB Australia Executive Technology Council and the Board.
Standards & Guidelines Council member representatives:
- Cath Bonzol – A&A Digital
- Carly Bunny – Cool Media
- Archanah Lingam (chair) – Google
- Tara Peck – The Guardian
- Victor Michalet – Index Exchange
- Ben Murray – Interplay Media
- Jordan Gemmell – News Corp
- Nathan Farrugia – REA Group
- Jeff Thomson – Seven West Media
- Luca Bertozzi – Yahoo
The Standards and Guidelines Council have recently overseen these projects:
- Digital Ad Fraud Handbook – June 2023
- Initial Recommendations for Sustainability In Digital Advertising – August 2022
- Auction Mechanics Handbook (v3) – April 2021
- New & Niche Publishers Handbook – October 2020
- Transparency Standards Overview – April 2020
If you have any questions about the work of this Council or would like to join, please contact us.
You must be an IAB Australia member to join the Standards and Guidelines Council. Enquire about IAB Australia membership here.