Much of the success achieved by the IAB originates from the work of the IAB Councils. Essentially working groups of members’ representatives, the Councils shape the policy and initiatives of the IAB in striving to achieve its core objectives.
Each Council sets its own agenda and leverages the skills, experiences and networks of the Members to set annual programs of work, identify resources required, work with partner organisations such as external research providers, and submit recommendations to the IAB Australia Board. Councils comprise a wide range of IAB Member companies, providing a broad, collective voice in addressing key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Councils meet monthly and are chaired by the IAB personnel.
Find more information on each of the IAB Councils below.
Councils
Executive Technology Council
IAB Australia announced in June 2017 the formation of the IAB Executive Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
Ad Effectiveness Council
The IAB Ad Effectiveness Council provides guidance to the industry on the best methods to assess the business impact of marketing activities, along with insight and inspiration to help marketers optimise their digital advertising investment.
Audience Measurement Council
The IAB Australia Audience Measurement Council set and monitor standards and guide development for the IAB endorsed digital audience measurement system, Ipsos iris.
Audio Council
IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace.
Data Council
The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.
Standards and Guidelines Council
The S&G Council meets on a monthly basis to provide a broad, collective voice in addressing the key issues and challenges faced by the industry, by marketers and by the members' own organisations.
Video Advertising Council
The Video Advertising Council was formed in 2014 to help support the growth of an area of the market that now represents over 50% of digital display advertising.
DOOH Council
IAB Australia launched the DOOH Council in 2019 in response to the growth of the Australian digital out of home and particularly the programmatic DOOH market.
Retail Media Council
The IAB Retail Media Council help to set standards, educate and drive collaboration across the industry.
Working groups
Affiliate & Partnership Marketing Working Group
The IAB Affiliate Working Group educates the market about the affiliate and partnership marketing industry and opportunities available.
Search Working Group
In late 2023, IAB Australia launched a Search Working Group to look at how agencies and brands can make the most of their search investments and plan for future technological and behavioural changes.
AI Working Group
The IAB Australia AI Working Group was established in May 2025 to build awareness of key topics, trends & best practices in relation to the use of AI in digital advertising – specifically around agreed advertising use cases.