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AI Hub

This content is produced and curated by our dedicated Working Group, who are actively working to support our industry in and around core focus areas through 4 dedicated workstreams. To find out more about this group, click here.

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    AI Impact Assessment: Expanded Guidance

    Map AI's impact on your role, task by task. A free IAB Australia tool for agencies, brands, publishers, creatives and ad tech.

    IAB Australia
  • Perspectives

    AI Educational Quiz

    Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your individual working knowledge and inspire you to…

    IAB Australia1 min read
  • Perspectives

    AI Readiness Advertising Infrastructure

    An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of advertising. Contents: (click to jump to section)…

    IAB Australia5 min read
  • Perspectives

    A Guide to Prompting with LLMs: 2025 Edition

    This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, media agencies, publishers, adtech stakeholders to provide…

    IAB Australia9 min read

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