IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace. The Council strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums. The Audio Council has an expert membership base from which to leverage competency and experience, with the following primary goals:
- Education of and for the digital audio marketplace
- To develop relevant business models to direct the future of the sector
- To increase the value of the online audio advertising
- To establish standards and guidelines for audio to define the future of the market.
Recent work from the Audio Council includes the Audio Glossary, Audio Buyers Guide, Audio State of the Nation, Foundations of Digital Audio Advertising e-learning, ABAC Best Practice Guides for Digital Audio
Audio Council member representatives
- Keegan Litchfield – Acast
- Henrik Isaak- Acast
- MJ Deluca – ARN
- Rachel Tan – Blis
- Helena O’Dowd – CRA
- John Musgrave – CRA
- Ralph Van Dijk – Eardrum
- Andy Maxwell – Eardrum
- Hari Caulfield – Foxtel
- Sam Coughlan – Google
- Jesse Proud – GroupM
- Geena Oakman – Magnite
- Nikola Small – Magnite
- Dominique McDermott – News Corp
- Steve Golding – co-chair – Nova Entertainment
- Evadne Janeke – Nova Entertainment
- Daniel O’Callaghan – Publicis
- Kim Loasby – Seven Media Group
- Adrian Bingham – Spotify
- Mitchell Duff – Spotify
- Lexi Merton – The Guardian
- Shachi D’Silva – The Trade Desk
- Richard Palmer – Triton Digital
- Stephanie Jones – WPP Media
- Francesca (Chez) Tichon – Yahoo
- Jacob Abbey – Zenith
If you have any questions about the work of this Council or would like to join, please contact us.
You must be an IAB Australia member to join the Audio Council. Enquire about IAB Australia membership here.