IAB Australia has released the Audio Buyer’s Guide Glossary 2026, a reference for the key terms, formats and metrics used when planning, buying and measuring digital audio. Compiled by the Audio Advertising Council as a companion to the Audio Buyer’s Guide, it covers everything from podcast fundamentals and dynamic ad insertion through to listening metrics and pricing models.
How the glossary is organised
Terms are grouped into six categories, and ordered alphabetically within each:
- Audio Fundamentals
- Ad Formats & Delivery
- Audience, Data & Targeting
- Audience & Listening Metrics
- Ad Delivery & Measurement
- Buying & Pricing
Download the full glossary
