IAB Australia launched the DOOH Council in 2019 in response to the growth of the Australian digital out of home and particularly the programmatic DOOH market. The Council strives to educate marketers and agencies on the value of DOOH and pDOOH as well as setting standards and driving education in market.
Recent work from the DOOH Council includes: Attitudes to Programmatic DOOH Advertising, Foundations of Programmatic DOOH e-learning, Powering DOOH video content.
DOOH Working Group member representatives:
- Jacqueline Ingram – WPP Media & Co-chair
- Michael Whiteside – QMS & Co-chair
- Rachel Tan – Blis
- Jonny Richardson – Broadsign
- Deon Roberts – Cartology
- Sally Lawrence – Enigma
- Paul Dowd – Google
- Brad Palmer – JC Decaux
- Carin-Lee-Skelton – Jolt Charge
- Michael Selden – Jolt Charge
- Eric Fan – Lumos
- Ada Bittner – OMA
- ganjina Nozakova – OMA
- Luke Hines – oOh! Media
- Henry Hellegas – Perion
- Areef Vohra – Perion
- Simon Chappell – Scentre Group
- Lauren Mullane – Scentre Group
- Matt Proud – The Trade Desk
- Jason Cooper – Thorndyke
- Michael Tobin – Tonic Health Media
- Sabarish Chirakkal – Val Morgan Outdoor
- Jordan Scott – Veridooh
- Mitch Hodges – Viooh
- Becks Pirrie – Vistar Media
- Teegan Gardner – Vistar Media
- James Lambert – WPP Media
- Keren Hoppitt – Yahoo
If you have any questions about the work of this Council or would like to join, please contact us.
You must be an IAB Australia member to join the DOOH Council. Enquire about IAB Australia membership here.