The IAB Retail Media Council help to set standards, educate and drive collaboration across the industry. The Retail Media Council is made up of the following members:
- Lachlan Brahe – Epsilon & Retail Media Council Chair
- Ben Williams – Adobe
- Ali Khan – Amazon
- Uno De Waal – Aus Venue Co
- Ben Allman – Broadsign
- Nathan Livingston – Cartology
- Michael Savio – Coles
- Guillame Dupont – Criteo
- Nick Smithwick – David Jones
- Hayley Robinson – Endeavour Group
- Raphael Hodes – Google
- Simon Porter – Hatched
- Daniel Hojnik – Involved Media
- Ana Laskova – Mars Pet Food
- Kelly Wearmouth – Mars United
- Cam Porter – Mars United
- Mark Lollback – Metcash
- Cecilia Debry – Mirakl
- Jason Bagg – Moloco
- John McNerney – Nift
- Kirsty Heywood – Publicis Group
- Peter Barry – Pubmatic
- Georgia Tomaszewski – Scentre Group
- Jonathan Case – TechMedia
- Dan Carrapetta – TechMedia
- Luca Dalessandro – The Trade Desk
- Amy Brooker – TWCM Health
- Matt McGinley – Uber
- Kees DeJong – Uncommon People
- Andrea Hill – Vudoo
- Isabella Spragg – Vudoo
- Keith Bryan – Wesfarmers
- Marc Lomas – WPP Media
- Giorgia Tavella – Yahoo
- Harrison Bland – Zenith
- Phil Bonanno – Zitcha
Recent work from the Retail Media Council:
Retail Media Glossary of Terms
Audience Segmentation in Retail Media
Retail Media State of the Nation
Foundations of Retail Media e-learning
Australian Retail Media Measurement Principles and Guidelines
Videos from the 2026 Sydney Commerce and Retail Media Summit
If you have any questions about the work of this Council or would like to join, please contact us.
You must be an IAB Australia member to join the Retail Media Council. Enquire about IAB Australia membership here.