IAB Australia has released the Commerce and Retail Media Glossary — 2026 Update, a reference for the terms, formats and metrics shaping the industry. Compiled by the Retail Media Council, it draws on IAB Australia’s 2023 glossary, the IAB Europe Retail Media Glossary, and the IAB Europe/US In-Store Retail Media Standards (December 2024).
How the glossary is organised
Terms are grouped into categories reflecting where they sit in the retail media ecosystem, and ordered alphabetically within each:
Foundational Concepts & Ecosystem
On-Site Ad Formats & Placements
In-Store Ad Formats & Placements
Offline & Traditional Ad Formats
Endemic Classification
Audience, Data & Targeting
Measurement, Attribution & Performance Metrics
Exposure & Impression Metrics
Shopper Behaviour & Journey
Product, Catalogue & Technology
Commercial Models & Marketing Strategy
Download the full glossary: