Case Studies

IAB Australia have gathered examples of effective digital campaigns from across the industry into one place to help you supercharge your digital advertising. Below we showcase campaigns across various objectives, formats and industry sectors so you can find the work most relevant to you.

To build confidence in their investments, advertisers often want to gain a better understanding of what drives effectiveness, the role of digital advertising formats and how digital works in combination with other media. Real market case studies are a great way to build knowledge. These case studies highlight the increasing contribution of digital advertising to marketer KPIs.

IAB Australia is looking to receive case studies from members that demonstrate the efficacy of digital advertising. We welcome case studies from media owners, platforms, ad & martech companies, ad agencies or research companies who have campaign examples of digital advertising proving effective for driving brand building, awareness, consideration, sales, footfall, web traffic etc.

Further information on guidelines and case study submission click here.