2025: How Flight Centre reached more ready-to-book travellers while making every ad dollar work harder: Flight Centre partnered with Microsoft Advertising to run a three-month Performance Max trial, boosting bookings and efficiency. AI-powered targeting and creative optimization led to 84% more conversions and 36% higher ROAS. The success made Performance Max a core strategy for reaching high-intent travellers across multiple segments and markets.
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2025: Virgin Australia migrated to impact.com and propelled their partnerships program to greater heights through diversification and tactical recruitment of new affiliates. With assistance…
2025: Hyatt Asia Pacific worked closely with StackAdapt to refine and optimise campaign performance throughout the campaign run. The results: a 43% increase in…
2025: Inspiring Vacations, a leading and trusted travel brand in Australia, aims to "Inspire people everywhere to experience the world." Since its launch in…
