Video Advertising
Video Case Study: Mattel and Vudoo
Explore the Video Case Study: Mattel and Vudoo, showing innovative toy discovery through shoppable moments and global activation.
case study
-
-
DOOH Advertising
DOOH Case Study: Oatly and Billups
2026: Hyper-localised OOH in action: Lessons from Oatly. Across the world, brands strive to make meaningful and measurable connections with their audiences. Oatly’s award-winning…
-
Video Advertising
Video Case Study: Tangerine Banks, AdUnion and Samsung Ads
2026: Australian nbn and SIM-only mobile provider Tangerine, in partnership with its media agency AdUnion, has recorded an 250 per cent increase in sales…
-
Retail Media
Affiliate & Partner Marketing Case Study: Merry People and impact.com
2025: Discover how Merry People, Australia’s leading gumboot brand, doubled their global partnership revenue using impact.com’s innovative platform. This case study reveals: – Data-driven…
-
Retail Media
Affiliate & Partner Marketing Case Study: Better Beer and impact.com
Learn how Better Beer leveraged affiliate and partner marketing to drive significant growth. Discover actionable strategies for optimizing your ad revenue today.
-
Retail Media
Affiliate & Partner Marketing Case Study: Virgin Australia and impact.com
2025: Virgin Australia migrated to impact.com and propelled their partnerships program to greater heights through diversification and tactical recruitment of new affiliates. With assistance…
-
Retail Media
Affiliate & Partner Marketing Case Study: Sephora and impact.com
Learn how Sephora leveraged partner marketing via impact.com. Discover proven strategies to boost e-commerce revenue and maximize affiliate ROI.
-
Retail Media
Affiliate & Partner Marketing Case Study: Rollie Nation and impact.com
2025: Australian comfort footwear innovator Rollie Nation was determined to accelerate its global expansion, having already established a presence in 11 countries. However, their…
-
Audio Advertising
Audio Case Study: Bupa, Yahoo and Spotify
2025: Bupa, a leading healthcare company, was looking to drive brand awareness through a pricing promotional campaign during the busy EOFY period for health…
-
Executive Technology
Programmatic Case Study: BYD, Yango, Audience360 and Adform
Explore the BYD Programmatic Case Study to see how data-driven strategies can enhance brand awareness and sales.
Membership
Become an IAB Australia member
Membership is by company. Once your organisation joins, your whole team gets member-only research, discounted or free event tickets, and the chance to join our councils and working groups.