2025: Zenith partnered with Smartly to relaunch a legacy product for an international quick service restaurant through a high-impact video brand campaign, maximising visibility and media efficiency across social platforms. Zenith leveraged Smartly’s Brand Pulse and AI-powered Cross-Channel Predictive Budget Allocation to optimise spend across social platforms in real time, while maximising audience reach.
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Explore the BYD Programmatic Case Study to see how data-driven strategies can enhance brand awareness and sales.
2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…
