Perspectives
Social Case Study: Zenith and Smartly
2025: Zenith partnered with Smartly to relaunch a legacy product for an international quick service restaurant through a high-impact video brand campaign, maximising visibility…
technology
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Video Advertising
Video Case Study: Cake.Shop and Magnite
2025: As streaming video continues to grow, so does the complexity of buying it. Independent media consultancy Cake.Shop set out to change that -…
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BlogIAB Tech Lab 2024 Priorities & Roadmap – An Explainer
As we prepare for another busy year ahead, we've been covering a few key topics – such as the responsible management of consent &…
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Data Advertising
Contextual Targeting Case Study: IAS and Bench
Discover how IAS and Bench enhanced contextual targeting accuracy. Learn key strategies and results from this industry case study for optimal ad performance.
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DOOH Advertising
DOOH Case Study: Samsung and Vistar Media
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Perspectives
Game Advertising Case Study: Lenovo and Herd MSL
Herd MSL helped Lenovo, the world’s largest PC manufacturer, to grow awareness of its gaming brand amongst ‘casual gamers’ in a way that’s never…
Membership
Become an IAB Australia member
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